Traditional CRM software has been overtaken in recent years by Web CRM, also known as “online CRM”, “hosted CRM, and “on-demand CRM.” Today, more companies than ever are turning to the Web, and specifically to sales force(dot)com, for business applications like CRM.
Why? Because to steer your company through these turbulent times, it’s more important than ever to be on top of every lead, every opportunity, and every customer interaction. Without a big up-front software investment that’s expensive to install and maintain. With sales force, corn’s pay-as-you-go model, the price of success is dramatically lower.
i. Web CRM Promises Rapid Time to Value:
Eliminating the need for a big up-front capital investment offers an immediate shortcut to CRM success—and money in your pocket in the form of much quicker ROI than most CRM software.
ii. Web-Based CRM Offers Quick Deployment:
Hosted CRM implementations usually happen in a matter of weeks or months —compared to 12 months or longer with traditional client/server CRM software.
iii. Hosted CRM Makes Customization Much Easier:
With online CRM solutions like Sales force CRM, basic customizations are easy, so even business users can make changes in minutes via a point-and-click interface.
iv. On-Demand CRM Provides Unlimited Scalability:
sales force(dot)com uses a multitenant approach, so there’s no single instance of the software and you can scale your implementation fast—without incurring high costs or waiting weeks or months.
v. Web CRM Features Painless Upgrades:
Because deployments of new CRM features are virtually instantaneous, you’re always on the latest version with web-based CRM systems—so upgrades are painless. Going through an upgrade of Sales force CRM is just like when your favorite consumer sites, like Web-based email or networking sites, upgrade… all of your “stuff” is there and working right away after the upgrade.
On-Premise CRM Software:
The outdated, client/server model for on-premise CRM software requires you to invest in an IT infrastructure, including networks and servers, to run the software. You also need to hire a team of IT professionals
i. to install, deploy, and maintain the software as the vendor makes enhancements to features or functionality.
ii. Web CRM Solutions. Web-based CRM, hosted CRM, on-demand CRM, software-as-a-ser- vice (SaaS) CRM, or cloud computing CRM—all these terms refer to the same thing: a new model for delivering CRM over the Internet. With this popular type of CRM offered by sales force(dot)com, there’s no software or hardware to buy, install, maintain, or upgrade.