Customer Loyalty is the measure of success of the supplier in retaining a long term relationship with the customer. Customer loyalty tends the customer to voluntarily choose a particular product against another for his need. The loyalty may be product specific or it may be company specific. Learn about:- 1. Introduction to Customer Loyalty 2. Meaning of Customer Loyalty 3. [...]
In this article we will discuss about Customer Relationship Marketing (CRM)! Learn about:- 1. Introduction to Relationship Marketing 2. Definitions of CRM 3. History 4. Concept 5. Types 6. Objectives & Context 7. Purposes of Adopting CRM Processes 8. Features 9. Functions 10. Importance 11. Need 12. Management of Relationship 13. Strategies 14. Notes 15. Benefits 16. Disadvantages. What is [...]
In this article we will discuss about:- 1. Meaning of Customer 2. Types of Customers 3. Management. Meaning of Customer: Customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a sole trader with a handful of regular customers. A customer, also called client, buyer, or purchaser, is usually [...]