Customer Loyalty is the measure of success of the supplier in retaining a long term relationship with the customer. Customer loyalty tends the customer to voluntarily choose a particular product against another for his need. The loyalty may be product specific or it may be company specific. Learn about:- 1. Introduction to Customer Loyalty 2. Meaning of Customer Loyalty 3. [...]
In this article we will discuss about Customer Relationship Marketing (CRM)! Learn about:- 1. Introduction to Relationship Marketing 2. Definitions of CRM 3. History 4. Concept 5. Types 6. Objectives & Context 7. Purposes of Adopting CRM Processes 8. Features 9. Functions 10. Importance 11. Need 12. Management of Relationship 13. Strategies 14. Notes 15. Benefits 16. Disadvantages. What is [...]
Some of the ways of retaining long-term customers are: 1. Market the Existing Customers 2. Consistency in Approach and Interactions 3. Follow Commitments 4. Connect with Customers 5. Keep Promises 6. Position Company as a Resource for Life 7. Asking for Feedback and Input 8. Rewards for Staying on 9. Keep Learning. 10. Customer Visits 11. Personalized Email and Other [...]