Customer Loyalty is the measure of success of the supplier in retaining a long term relationship with the customer. Customer loyalty tends the customer to voluntarily choose a particular product against another for his need. The loyalty may be product specific or it may be company specific. Learn about:- 1. Introduction to Customer Loyalty 2. Meaning of Customer Loyalty 3. [...]
Sales quotas are the sum of the total sales of a future period and duties to achieve the component of total sales by each salesperson are handed down to them at the beginning of the period. According to Philip Kotler, 'A sales quota is the sales goal set for a product line, company division, or sales representative. It is primarily [...]
Services are Intangible products such as accounting, banking, cleaning, consultancy, education, insurance, expertise, medical treatment, or transportation. Services deal with processes rather than with thing are experienced rather than consumed. According to Quinn, Gagnon, 'Services are actually all those economic activities in which the primary output is neither a product nor a construction'. Learn about:- 1. Meaning of Service Process [...]