"Consumerism/consumer movement is an organized movement of citizens and Government to impose the rights and powers of buyers in relation to sellers." – ‘Philip Kotler & G. Armstrong’. Consumerism merits the attention of one and all because it affects all of us as consumers. Consumerism arises from widely shared feelings of consumers that they are ill-served by their economy. In [...]
A sale compensation plan refers to the determination of the right compensation schemes and application of it to the sales force to bring a balance between compensation and the sales force performance. Sale Compensation is an integral part of an employee’s sustenance and survival which has a motivational element also. An organization always wants to draw an effective compensation plan [...]
Market-oriented strategic planning is the managerial process of developing and maintaining a viable fit between the organisation's objectives, skills, and resources and its changing market opportunities. The aim of strategic marketing planning (SMP) is to shape and reshape the company's businesses and products so that they yield target profits and growth." Strategic planning takes place at four levels- Corporate, division [...]