Everything you need to know about the benefits of advertising. Advertisement is useful not only for the business enterprises but for the community as a whole. Advertisement generates awareness among the target group and the community as a whole. The producer or manufacturer prepares plans and projections for long and short-term period after analysing the demand of the product, scope [...]
Everything you need to know about brand in marketing management. Branding refers to the practice of creating a name, symbol or design that identifies and differentiates a product from other products available in the market. It simply means the process of creating a unique name and image for a product in the consumer's mind. It aims at establishing a significant [...]
Promotion is a term used frequently in marketing and is one of the elements of marketing mix. It refers to raising customer awareness of a product or brand, generating sales and creating brand loyalty. It involves an entire set of activities that communicate about the product, brand or service to the user. The basic idea behind promotion is to make [...]