Consumer perception is defined as a process by which consumers sense a marketing stimulus, and organize, interpret, and provide meaning to it. The marketing stimuli may be anything related to the product and/or brand, and any of the elements of the marketing mix. Learn about: 1. Meaning and Definition of Consumer Perception 2. Nature and Characteristics of Consumer Perception 3. [...]
Broadly stated, there can be a managerial view as well as a holistic view on the study of consumer behaviour. The managerial view is that consumer behaviour study is an applied social science. That is, consumer behaviour study is used as an adjunct to and as a basic for developing marketing strategies. Whereas, the holistic view considers consumer behaviour to [...]
Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Marketing success or failure of a company depends on target consumers' individual and group reactions expressed in [...]