"Consumerism/consumer movement is an organized movement of citizens and Government to impose the rights and powers of buyers in relation to sellers." – ‘Philip Kotler & G. Armstrong’. Consumerism merits the attention of one and all because it affects all of us as consumers. Consumerism arises from widely shared feelings of consumers that they are ill-served by their economy. In [...]
Consumers' behaviour does not remain uniform always and it meets changes rapidly. Its reasons mainly are the regular variations being introduced in the factors that influence the buyer behaviour. Many a factors influence the purchases of consumer like social, cultural, personal and psychological factors. Consumer behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction [...]
Everything you need to know about the process of consumer decision-making. The stages in the consumer decision-making process are more applicable to high involvement purchases than low-involvement purchases. Basically, purchases fall on a continuum ranging from high to low in importance; and the amount of time and thought given to each purchase decision varies accordingly. People go through a five-step [...]