Archive | Consumer Behavior

Consumerism in India

"Consumerism/consumer movement is an organized movement of citizens and Government to impose the rights and powers of buyers in relation to sellers." – ‘Philip Kotler & G. Armstrong’. Consumerism merits the attention of one and all because it affects all of us as consumers. Consumerism arises from widely shared feelings of consumers that they are ill-served by their economy. In [...]

By |2019-12-09T10:36:44+05:30December 9, 2019|Consumer Behavior|Comments Off on Consumerism in India

Factors Affecting Consumer Buying Behaviour

Consumers' behaviour does not remain uniform always and it meets changes rapidly. Its reasons mainly are the regular variations being introduced in the factors that influence the buyer behaviour. Many a factors influence the purchases of consumer like social, cultural, personal and psychological factors. Consumer behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction [...]

By |2019-11-20T11:00:17+05:30November 20, 2019|Consumer Behavior|Comments Off on Factors Affecting Consumer Buying Behaviour

Consumer Decision Making Process

Everything you need to know about the process of consumer decision-making. The stages in the consumer decision-making process are more applicable to high involvement purchases than low-involvement purchases. Basically, purchases fall on a continuum ranging from high to low in importance; and the amount of time and thought given to each purchase decision varies accordingly. People go through a five-step [...]

By |2019-10-06T07:30:05+05:30October 6, 2019|Consumer Behavior|Comments Off on Consumer Decision Making Process
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