The flow of goods from the producer to the ultimate consumer may take place through different types of distribution channels. The structure of distribution channel describes the arrangement and linkages of its members. The marketing experts have described different types of distribution channels for consumer and industrial products. The types of distribution channel can be studied under the following heads:- [...]
The budget is an expression of the expenditure plan. It is estimated to meet the financial requirements of advertising plans so that advertising objectives with planned strategies may be realised within a given time frame. It is a statement of proposed advertising expenditure; a guideline for allocating the available funds to the various functions and activities of advertising. The nature [...]
Customer Loyalty is the measure of success of the supplier in retaining a long term relationship with the customer. Customer loyalty tends the customer to voluntarily choose a particular product against another for his need. The loyalty may be product specific or it may be company specific. Learn about:- 1. Introduction to Customer Loyalty 2. Meaning of Customer Loyalty 3. [...]