The Export Promotion Councils have been set up under the Indian Companies Act 1956, as non-profit organizations. The Government of India, through the Ministries of Commerce and Industries, has established an integrated structure for servicing and promoting exports. It provides guidance, information and assistance to exporters. These are organizations specialized in a particular product or a group of products. Their [...]
The flow of goods from the producer to the ultimate consumer may take place through different types of distribution channels. The structure of distribution channel describes the arrangement and linkages of its members. The marketing experts have described different types of distribution channels for consumer and industrial products. The types of distribution channel can be studied under the following heads:- [...]
The budget is an expression of the expenditure plan. It is estimated to meet the financial requirements of advertising plans so that advertising objectives with planned strategies may be realised within a given time frame. It is a statement of proposed advertising expenditure; a guideline for allocating the available funds to the various functions and activities of advertising. The nature [...]