The marketing concept lays emphasis on satisfying the customer's needs and wants while meeting the organizational goals. It is a comprehensive concept that is to be followed by all employees at different levels in the organization. Marketing concept is reflected in the following definitions- "Marketing is the process of discovering and translating consumer wants into products and services and then [...]
Rural marketing environment means all those factors like demographic - Physical, Economic, Social etc. which affect the rural marketing. When marketing activities are done in the rural areas, it is necessary to know the conditions of rural markets in terms of environment which is ever changing. Rural marketing requires an understanding of the rural environment in which companies have to [...]
Marketing control involves gathering information on marketing performance and comparing the achieved performance against planned or budgeted performance, using predetermined standards and yardsticks. It provides feedback; it regulates; and it exercises a restraining influence or a redirecting influence. Learn about:- 1. Meaning of Marketing Control 2. Scope of Marketing Control 3. Importance 4. Characteristics 5. Process 6. Techniques 7. Annual [...]