Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Marketing success or failure of a company depends on target consumers' individual and group reactions expressed in [...]
Service quality is generally viewed as the output of the service delivery system, especially in the case of pure service systems. Moreover, service quality is linked to consumer satisfaction. Service quality is a perception of the customer. Customers, however, form opinions about service quality not just from a single reference but from a host of contributing factors. Learn about:- 1. [...]
The marketing concept lays emphasis on satisfying the customer's needs and wants while meeting the organizational goals. It is a comprehensive concept that is to be followed by all employees at different levels in the organization. Marketing concept is reflected in the following definitions- "Marketing is the process of discovering and translating consumer wants into products and services and then [...]