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Marketing Concept

The marketing concept lays emphasis on satisfying the customer's needs and wants while meeting the organizational goals. It is a comprehensive concept that is to be followed by all employees at different levels in the organization. Marketing concept is reflected in the following definitions- "Marketing is the process of discovering and translating consumer wants into products and services and then [...]

By |2019-12-21T08:10:02+05:30December 21, 2019|Marketing Concepts|Comments Off on Marketing Concept

Marketing Concepts

Some of the most essential and effective concepts of marketing are as follows: 1. Distinct Marketing Concepts 2. Exchange Orientation 3. Product Orientation 4. Sales Orientation 5. Production Orientation 6. Marketing Concept 7. Holistic Marketing Concept 8. Examples of Marketing Concept by Philip Kotler 9. Societal Marketing Concept 10. Modern Marketing Concepts. Marketing Concepts used in Marketing Management (includes concept [...]

By |2019-09-25T07:30:33+05:30February 4, 2019|Marketing Concepts|Comments Off on Marketing Concepts
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