This article throws light upon the top eleven appraisal and evaluation parameters for project. Some of the parameters are: 1. Basic Appraisal Parameters 2. General and Miscellaneous Appraisal Parameters 3. Project Appraisal under Normal, Inflationary and Deflationary Conditions 4. Macro and Micro Parameters in Project Selection 5. Market and Demand Analysis together with Analysis of Firm and Market Risk and [...]
After reading this article you will learn about:- 1. Concepts of Working Capital 2. Objectives of Working Capital 3. Factors. Concepts of Working Capital: Working capital or circulating capital indicates circular flow, of cash (cash-flow cycle), i.e., a sort of a revolving fund starting with cash used to pay for raw materials, labour and operating expenses and when finished products [...]
After reading this article you will learn about Sales Promotions:- 1. Meaning of Sales Promotion 2. Types of Sales Promotion. Meaning of Sales Promotion: Sales promotion includes those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer enthusiasm and effectiveness, such as displays, exhibitions, shows, demonstrations, free samples, trading stamps, and various non-recurrent selling [...]