After reading this article you will learn about Resale Price Maintenance (R.P.M.):- 1. Meaning of Resale Price Maintenance (R.M.P.) 2. Arguments in Favour of R. P. M. 3. Arguments Against. Meaning of Resale Price Maintenance (R.M.P.): Resale price maintenance or R. P. M. is a marketing policy adopted by one or a group of manufacturers. It is also called fair [...]
Steps for selection of employees: 1. Preliminary Interview 2. Application Blank 3. Checking of References 4. Selection Tests 5. Final Interview 6. Supervisor's Consent 7. Medical or Physical Examination 8. Inductions or Orientation Training. Selection Procedure: Step # 1. Preliminary Interview: Initial preliminary interview to eliminate obviously unfit or unqualified applicants. This is the first screening test for candidates. This may [...]
After reading this article you will learn about Personal Selling:- 1. Meaning Personal Selling 2. Advantages of Personal Selling 3. Limitations. Meaning Personal Selling: Selling is personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service or to act favourably upon an idea that has commercial significance to the seller. Note: 1. Each [...]