According to Stanton, 'marketing-mix is a combination of four elements product, pricing structure, distribution system, and promotional activities used to satisfy the needs of an organisation's target market (s) and, at the same time, achieve its marketing objectives. The elements or variables mixed with the marketing-mix have been developed to a lengthy inventory. Several scholars have classified the varied elements [...]
Compilation of answers on the elements of marketing mix! Also read about: 1. Marketing Mix 4ps 2. 7 Elements Of Marketing Mix 3. Marketing Mix Elements With Examples 4. Marketing Mix Example 5. Importance Of Marketing Mix 6. What Is Marketing Mix This article will help you to get the answers of: What are the 4 elements of marketing mix? [...]
Marketing mix is the process of designing and integrating various elements of marketing in such a way as to ensure the achievement of organization's objectives. The elements of marketing mix have been classified under four heads. That is why marketing mix is said to be a combination of 4 P's. These are the four critical elements in marketing the organization's [...]