After reading this article you will learn about Personal Selling:- 1. Meaning Personal Selling 2. Advantages of Personal Selling 3. Limitations. Meaning Personal Selling: Selling is personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service or to act favourably upon an idea that has commercial significance to the seller. Note: 1. Each [...]
This article throws light upon the five major methods of training employees. The methods are: 1. On the Job Training 2. Vestibule School 3. Apprenticeship 4. Special Courses 5. Classroom Methods. Method # 1. On the Job Training: This system of training the employees is more widely used, provided the number of employees to be trained is limited at the [...]
After reading this article you will learn about:- 1. Meaning of Channels of Distribution in Marketing 2. Channel Choice in Marketing. Meaning of Channels of Distribution in Marketing: We can define formally the distribution channel as the set of marketing institutions participating in the marketing activities involved in the movement or the flow of goods, or services from the primary [...]