List of 200+ marketing objective type or multiple choice (MCQ) question and answers! This will also help you to learn about the objective type (multiple choice) question and answers on Marketing that is most likely to be asked in SBI, IBPS, BANK PO and other banking exams. This article will also help you to crack various competitive examinations.
Marketing Multiple Choice Questions with Answers or Marketing Objective Type Questions and Answers on Marketing
1. “Benchmark” means____________
(1) Benches for customers to sit
(2) Set standards
ADVERTISEMENTS:
(3) Benches for salesmen to sit
(4) Products displayed on a bench
(5) All of the above
Ans. (2)
ADVERTISEMENTS:
2. A call centre is____________
(1) A meeting place for DSAs
(2) A training centre for DSAs
(3) A meeting place for customers
ADVERTISEMENTS:
(4) Data centre
(5) A back office set up where customer queries are answered
Ans. (5)
3. The sequence of a sales process is____________
ADVERTISEMENTS:
(1) Lead generation, call, presentation & sale
(2) Sale, presentation, Lead generation & call
(3) Presentation, Lead generation, Sale & Call
(4) Lead generation, Call, Sale & Presentation
ADVERTISEMENTS:
(5) There is no sequence required
Ans. (1)
4. ‘Value -added services’ means_____________
(1) Additional services
ADVERTISEMENTS:
(2) Better value at a premium
(3) Costlier services
(4) Better value at a discount
(5) At services
ADVERTISEMENTS:
Ans. (1)
5. To ‘Close a Call’ means____________
(1) To clinch the sale
(2) To end the conversation
(3) To put the phone down
(4) To close the doors
ADVERTISEMENTS:
(5) To close the business
Ans. (1)
6. ‘Customization’ means__________
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
ADVERTISEMENTS:
(4) A selling process
(5) None of these
Ans. (1)
7. A ‘Call’ in marketing language means__________
(1) Calling on a salesperson
(2) Calling on a customer
ADVERTISEMENTS:
(3) Making a phone-call
(4) Telemarketing
(5) None of these
Ans. (5)
8. A marketing survey is required for____________
(1) Deciding marketing strategies
ADVERTISEMENTS:
(2) Deciding product strategies
(3) Deciding pricing strategies
(4) All of these
(5) None of these
Ans. (4)
9. The target group for Education loans is________
ADVERTISEMENTS:
(1) Meritorious students seeking higher education
(2) All colleges
(3) All parents
(4) Research scholars
(5) All of these
Ans. (1)
10. Cross-selling means___________
(1) Selling with a cross face
(2) Cross country marketing
(3) Selling to friends
(4) Selling other products to existing customers
(5) Selling to employees
Ans. (4)
11. Marketing segmentation is useful for__________
(1) Preferential marketing
(2) Targeting existing clients
(3) Identifying prospects
(4) Knowing customers’ tastes
(5) All of these
Ans. (5)
12. The target Group for savings deposit Accounts is
(1) Newborn babies
(2) Students
(3) Parents
(4) Businessman
(5) All of these
Ans. (2)
13. Market Segmentation can be resorted to by means of
(1) Segmenting by age
(2) Segmenting by income
(3) Segmenting by geographically
(4) All of these
(5) None of these
Ans. (4)
14. The target group for a Car loan is_____________
(1) All auto drivers
(2) All auto dealers
(3) All car owners
(4) Any individual needing a car
(5) All of these
Ans. (4)
15. Market information means_____________
(1) Knowledge of industries
(2) Knowledge of households
(4) Knowledge of customer’s tastes
(5) All of these
Ans. (4)
16. Bancassurance means____________
(1) Banks promising to give loans
(2) Bank promising to pay interest
(3) Banks selling insurance products
(4) Assurance to repay loans
(5) None of these
Ans. (3)
17. The target group for agricultural loan is________
(1) Any farmer
(2) Farm labourers
(3) Any individual dealing in agricultural or related activity
(4) Farmers’ societies
(5) All of these
Ans. (3)
18. The target group for credit card is_____________
(1) Existing cardholders
(2) All graduates
(3) All minors
(4) Individuals with taxable income
(5) All of these
Ans. (4)
19. Market segmentation means_____________
(1) Segmenting the salesmen
(2) Segmenting the employees
(3) Segmentation the customers as per their needs
(4) Segmenting the products
(5) All of these
Ans. (3)
20. A ‘Target Group’ means___________
(1) A group of sellers
(2) A group of buyers
(3) A group of products
(4) A group of person to whom sales should be focused
(5) All of these
Ans. (4)
21. Marketing is the art of___________
(1) Buying more
(2) Paying more
(3) Selling more
(4) Talking more
(5) Only land 2
Ans. (3)
22. Marketing of services is resorted in____________
(1) Manufacturing concerns
(2) Insurance business
(3) Hostels
(4) Only land 2
(5) Only 2 and 3
Ans. (5)
(1) One day effort
(2) Team effort
(3) One man effort
(4) All the above
(5) None of the above
Ans. (2)
24. Service marketing is the same as___________
(1) Transaction marketing
(2) Relationship marketing
(3) Internal marketing
(4) Outdoor marketing
(5) All the above
Ans. (2)
25. Good marketing requires one of the following
(1) Proper planning
(2) Good team work
(3) Good communication skills
(4) Knowledge of products
(5) All of these
Ans. (2)
26. Marketing in banks is a necessity today, due to
(1) Liberalisation
(2) Nationalisation
(3) Fashion
(4) Urbanisation
(5) Marketing in banks is not necessary, as banking in India is more than 200 years old
Ans. (1)
27. Marketing is influenced by__________
(1) Product demand
(2) Public taste
(3) Buyer behaviour
(4) Brand image
(5) All of the above
Ans. (5)
28. Market share means__________
(1) Share of business among peers
(2) Share market
(3) Share prices
(4) IPOs
(5) Scope for marketing
Ans. (1)
29. Marketing helps in__________
(1) Boosting production
(2) Getting new clients
(3) Interacting with strangers
(4) All of these
(5) None of these
Ans. (4)
30. A DSA helps in________
(1) Boosting direct sales
(2) Boosting sales through the net
(3) Strengthening indirect marketing
(4) Strengthening telemarketing
(5) All of the above
Ans. (1)
31. A DSA (Direct Selling Agent) is one___________
(1) Who sells through the internet
(2) Who works on the bank counters
(3) Who works in bank office setup
(4) Who sells direct to the client
(5) None of the above
Ans. (4)
32. Selling is_________
(1) Different from marketing
(2) A sub-function of marketing
(3) Same as marketing
(4) More than marketing
(5) None of these
Ans. (5)
33. A ‘Lead’ in marketing jargon, means__________
(1) A likely consumer
(2) A metal
(3) A leash
(4) A team leader
(5) None of these
Ans. (1)
34. Good selling skills involve____________
(1) Patience
(2) Presence
(3) Empathy
(4) Knowledge
(5) All of these
Ans. (5)
35. EMI stands for:
(1) Earnest Monthly Instalment
(2) Equated Money Instalment
(3) Equated Monthly Instalment
(4) Equated Major Instalment
(5) Essential Monthly Instalment
Ans. (3)
36. A true marketing mindset requires___________
(1) Control mindset
(2) Command mindset
(3) Passive mindset
(4) Active mindset
(5) Inert mindset
Ans. (4)
37. Innovation means_________
(1) Inspiration
(2) Enthusiasm
(3) Compensation
(4) Creativity
(5) All of these
Ans. (4)
38. Internal marketing means__________
(1) Marketing to self
(2) Marketing to family members
(3) Marketing to the staff members
(4) Marketing inside India
(5) Marketing outside India
Ans. (3)
39. Modern styles of marketing are____________
(1) Telemarketing
(2) Web marketing
(3) Advertisement on the net
(4) E-mails
(5) All of these
Ans. (5)
40. A good and effective DSA should_____________
(1) Copy the competitor company
(2) Criticize the competitor company
(3) Join the competitor company
(4) Be passive
(5) Be more effective than the competitor company
Ans. (5)
41. Prior to the Industrial Revolution, selling was no problem and no sales team is required because
(1) Marketing was not a subject then
(2) People was not a subject then
(3) People don’t want to sell anything
(4) Small-scale enterprises dominated the economic scene
(5) None of these
Ans. (4)
42. A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as-
(1) Mass Distribution
(2) Exclusive agency distribution
(3) Selective distribution
(4) Price Distribution
(5) None of these
Ans. (2)
43. The long term objective of marketing is_________
(1) Customer Satisfaction
(2) Profit Maximisation
(3) Cost cutting
(4) Profit Maximisation with customer
(5) None of these
Ans. (4)
44. Which among the following is statistical indicator for equality in income distribution?
(1) Gini Coefficient
(2) Price Indices
(3) GNP
(4) GDP
(5) None of these
Ans. (1)
45. Short term planning focuses on
(1) Functional Plans
(2) Long term objectives
(3) Specific Goals
(4) Both (1) and (3)
(5) None of these
Ans. (4)
46. In marketing terms, Attitude can best be defined as a
(1) Rude behaviour of salesperson
(2) Rude behaviour of Consumer
(3) Mental state of consumer
(4) Ego of the marketing executive
(5) None of these
Ans. (3)
47. The nominal scale used for marketing research, refers to
(1) Population characteristics based on age or sex or ownership of a specific consumer durable
(2) Ordering of scale
(3) Both 1 and 2
(4) Neither 1 nor 2
(5) None of these
Ans. (1)
48. Reference group influences vis-a-vis consumption decision, is a function of the
(1) Product category
(2) Group characteristics
(3) Group communication process
(4) All of the above
(5) None of these
Ans. (4)
49. Just in time (JIT) technique is getting wider acceptance world over, the technique was first introduced in
(1) India
(2) Indonesia
(3) Japan
(4) America
(5) None of These
Ans. (3)
50. Gate Keepers___________
(1) Use the products
(2) Reports on product performance
(3) Control the flow of information into buying centre
(4) Issue challan for discharge of products
(5) None of these
Ans. (4)
51. Consumer Day is celebrated on____________
(1) 15th March
(2) 16th March
(3) 20th April
(4) 20th March
(5) None of these
Ans. (1)
52. A situation where by market is expanded by developing new products to satisfy new consumer needs is called
(1) Market development
(2) Diversification
(3) Both land 2
(4) Neither 1 nor 2
(5) None of these
Ans. (2)
53. The level of commitment that consumers feel toward a given brand is called
(1) Brand equity
(2) Brand name
(3) Brand loyalty
(4) Brand utility
(5) None of these
Ans. (3)
54. Assigning specific jobs and work places to the selected candidates is known as____________
(1) Placement (2) Recruitment
(3) Transfer (4) Promotion
(5) None of these
Ans. (1)
55. As a counselor, a personnel manager__________
(1) Reminds the management of moral obligations towards employees
(2) Encourages the employees
(3) Tries to settle the disputes between labour and management
(4) All of the above
(5) None of the above
Ans. (2)
56. Which among the following is NOT included in fringe benefits available to an employee?
(1) Old age survivors benefits
(2) Pensions
(3) Gratuities
(4) Both land 2
(5) None of these
Ans. (5)
57. Which among the following is an example of tele-conferencing?
(1) Computer conferencing
(2) Audio conferencing
(3) Video conferencing
(4) All of the above
(5) None of the above
Ans. (4)
58. Information systems can assist managers by
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) All of the above
(5) None of the above
Ans. (4)
59. Which among the following is a disadvantage of an EDI system?
(1) Speed
(2) Errors
(3) Expensive
(4) Mismatch
(5) None of these
Ans. (3)
60. In online marketing, there is____________
(1) No exchange
(2) Exchange is the core of marketing
(3) Guarantee
(4) Only warranty
(5) None of these
Ans. (4)
61. EMI is marketing tool if
(2) It is very low
(3) It is increasing
(4) It is fluctuating
(5) It has no role as marketing tool
Ans. (2)
62. The target group for Home-loan is
(1) All body-builders
(2) Tiles manufacturers
(3) Housing societies
(4) Farmers’ societies
(5) Individuals not owning any house
Ans. (5)
63. Delivery Channels means:
(1) Sales outlets
(2) Purchased goods
(3) Product shelf-life
(4) Courier person
(5) Channel finance
Ans. (1)
64. Customer Relation can be ensured by:
(1) Offering freebies
(2) Offering loans at low rates
(3) Catchy slogans
(4) Giving incentives
(5) Personalized services
Ans. (5)
65. Standard marketing practices include
(1) Poaching
(2) Unhealthy competition
(3) Lowering the selling price
(4) Unhealthy discount scheme
(5) Phishing
Ans. (3)
66. Marketing of service is adopted in
(1) Grocery stores
(2) Garments trade
(3) Medicine shop
(4) Fruit stalls
(5) Hotels
Ans. (5)
67. Selling is _____________
(1) Same as marketing
(2) More than marketing
(3) Offering discounts
(4) A sub-function of marketing
(5) Nothing to do with marketing
Ans. (4)
68. Indirect marketing is the same as
(1) Onsite selling
(2) Using a smart-phone
(3) Viral marketing
(4) Advertisements
(5) Online marketing
Ans. (4)
69. ‘To close a call’ means
(1) To look for a new clients
(2) Telemarketing
(3) To clinch the sale deal
(4) Online marketing
(5) Indoor marketing
Ans. (3)
(1) Marketing planning
(2) Market pricing
(3) Market space
(4) Market distribution
Ans. (4)
71. Digital Marketing is the same as
(1) Online marketing
(2) Cross-selling
(3) Website designing
(4) Road shows
(5) Door-to-door marketing
Ans. (1)
72. Service Marketing is resorted to in
(1) All MNCs
(2) All production houses
(3) Industrial units
(4) Insurance companies and banks
(5) Fish markets
Ans. (4)
73. Customization results in
(1) Customer exit
(2) Customer retention
(3) Customer complaints
(4) Better balance sheet figures
(5) Better technology
Ans. (4)
74. The sole aim of marketing is to
(1) improve the balance sheet figures
(2) increase recruitments
(3) increase profits
(4) increase production
(5) increase branch network
Ans. (3)
75. Efficient marketing style requires
(1) Proper planning
(2) Good debating skills
(3) Arrogant staff
(4) Knowledge of many languages
(5) Ignorant customers
Ans. (2)
76. Target group means
(2) All sales persons
(3) Intended buyers
(4) All industries
(5) Call center persons
Ans. (3)
77. ‘Push’ marketing style requires
(1) Collective effort
(2) Good pushing strength
(3) Lengthy talks
(4) Ability to identify the leads
(5) Aggressive marketing
Ans. (1)
78. Web marketing involves
(1) Selling websites
(2) Door-to-door marketing
(3) E-mail chatting
(4) Browsing the yellow page
(5) Web advertisements
Ans. (5)
79. The task of marketing involves
(1) Opening new branches
(2) Buying a company
(3) Selling a company
(4) Selling products and services of a company
(5) Mergers
Ans. (4)
80. Market space means
(1) Place where goods are sold
(2) Trade fairs and meals
(3) Road shows
(4) Scope available for selling
(5) Competition
Ans. (4)
81. Which one of the following Is NOT a target group for saving accounts?
(1) Salaried persons
(2) Loss making companies
(3) Doctors
(4) Government employees
(5) Insurance agents
Ans. (2)
82. Target group for home loans is
(1) Existing creditors
(2) Persons having no house of their own
(3) Persons having one or more than one house
(4) Builders
(5) NRIs
Ans. (2)
83. Digital marketing is similar to
(1) Cold calling
(2) Web designing
(3) Online marketing
(4) Market for cast
(5) Outdoor marketing
Ans. (3)
84. Full form of DSA is___________
(1) Delivery Staff Agency
(2) Direct Selling Agency
(3) Distributors and Supply Agency
(4) Driving Sales Ahead
(5) None of the above
Ans. (2)
85. In online marketing, there is____________
(1) Only warranty
(2) No exchange
(3) Exchange is the core of marketing
(4) Guarantee
(5) None of the above
Ans. (1)
86. Which of the following is a part of marketing?
(1) The Process of Creating Pricing
(2) Distribution
(3) Promotion
(4) All of these
(5) None of these
Ans. (4)
87. Marketing involves:
(1) Product
(2) Programme
(3) Problem
(4) All of these
(5) None of these
Ans. (1)
88. A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers.
(1) A System of Production
(2) A system of Accounting
(3) A Product
(4) All of these
(5) None of these
Ans. (4)
89. Which is the essential of marketing?
(1) Marketing is a human activity
(2) Marketing is a Product
(3) Marketing is a knowledge
(4) All of these
(5) None of these
Ans. (1)
90. Marketing includes
(1) Consumer-oriented Process
(2) Certain market
(3) Socio-economic activity
(4) All of these
(5) None of these
Ans. (4)
91. Which is/are the functions of marketing?
(1) Pricing of goods and services
(2) Promotion
(3) Marketing Research
(4) Product Development
(5) All of these
Ans. (5)
92. What is the basis of marketing?
(1) Exchange
(2) Net Sales and Net Profit
(3) Profit
(4) Packaging
(5) All of these
Ans. (1)
93. Marketing is required in banks due to-
(1) Computerisation
(2) Increase in population
(3) Globalisation
(4) Government dictates
(5) None of these
Ans. (3)
94. Marketing is a Social-economic activity because:
(1) Marketing is related with Social Satisfaction
(2) It is a Social Person
(3) It is a Corporate Citizen
(4) All of these
(5) None of these
Ans. (1)
95. Certain market means-
(1) The place where functions of marketing is exercised
(2) Future market
(3) Present market
(4) All of these
(5) None of these
Ans. (1)
96. Which is the subject matter of Marketing?
(1) Machine, man and money
(2) Product or Service
(3) Capital
(4) Brand
(5) Place
Ans. (2)
97. Marketing is:
(1) a day to day function
(2) a one-off affair
(3) a one man show
(4) a collective process
(5) None of these
Ans. (4)
98. Which is the subject Matter of marketing?
(1) Man
(2) Labour
(3) Planning
(4) Word
(5) Goods and Services
Ans. (5)
99. Rural Marketing is related to-
(1) Book
(2) Car
(3) Rural product like-Agricultural tools
(4) Mobile
(5) TV
Ans. (3)
100. Which is the feature of Rural Market?
(1) Number of Consumer
(2) High Income
(3) Educated Population
(4) High Living Standard
(5) None of these
Ans. (1)
101. Lead generation means
(1) Tips for selling tactics
(2) Tips for better production
(3) Generating leaders
(4) Likely sources for prospective clients
(5) None of these
Ans. (4)
102. Marketing Channel means
(1) Delivery period
(2) Delivery time
(3) Delivery place
(4) All of these
(5) None of these
Ans. (4)
103. E-marketing is same as
(1) Virtual Marketing
(2) Digital Marketing
(3) Real time marketing
(4) All of the above
(5) None of the above
Ans. (4)
104. Marketing in Banks is:
(1) A one Day Function
(2) A One Man Function
(3) A One off Affair
(4) All of these
(5) None of these
Ans. (5)
105. Effective Marketing Helps in:
(1) Boosting the purchases
(2) Boosting the sales
(3) Diversified Business
(4) Realization of Dreams
(5) All of these
Ans. (2)
106. A “Buyer’s Market” means:
(1) buyers are also sellers
(2) sellers are also buyers
(3) there are not sellers
(4) demand exceeds supply
(5) supply exceeds demand
Ans. (5)
107. The sequence of sales process is
(1) a call, a lead, presentation, sale
(2) a lead, a call, presentation, sale
(3) presentation, sale, lead, call
(4) presentation, lead, sale, call
(5) sale, call, lead, presentation
Ans. (2)
108. A presentation means
(1) Display of products
(2) a gift
(3) explaining the utility of products
(4) display of communication skills
(5) All of these
Ans. (3)
109. Customer retention means:
(1) Retaining the customer at the bank for the full day
(2) quick disposal
(3) customer dealing with the same bank for a long time
(4) better standards
(5) all of these
Ans. (3)
110. Niche market means:
(1) a free market
(2) a social market
(4) capital market
(5) a specified market for the target group
Ans. (5)
111. Which of the following is target customer?
(1) structure
(2) factors
(3) future customer
(4) suppliers and producers
(5) none of these
Ans. (3)
112. “Marketing is a mixture of mixture” this statement is related to:
(1) product planning
(2) price determination
(3) cost
(4) saving
(5) marketing mix
Ans. (5)
113. Which of the following is the starting point of marketing?
(1) market
(2) production place
(3) buyer’s house
(4) seller’s house
(5) all of these
Ans. (1)
114. Which of the following customers are main customers of a bank?
(1) customer
(2) employee
(3) society
(4) all of these
(5) none of these
Ans. (4)
115. For customer oriented company, customer satisfaction is:
(1) target
(2) marketing tool
(3) enterprise of profit
(4) both land 2
(5) all of these
Ans. (4)
116. Promotion mix contain(s):
(1) advertisement
(2) personnel sale
(3) sales promotion
(4) publicity
(5) all of these
Ans. (5)
117. Demand consists:
(1) want or need
(2) willingness to spend
(3) resource to purchase
(4) only 1 and 2
(5) all of these
Ans. (5)
118. All the market efforts starts with the discovery of:
(1) Product
(2) Needs & wants of consumers
(3) Corruption
(4) Valid Crime Case
(5) All of the Above
Ans. (2)
119. What type of relation is there between company and suppliers?
(1) Direct
(2) Indirect
(3) Multilevel
(4) Social
(5) Private
Ans. (1)
120. What decision is taken under Planning?
(1) What to do?
(2) When to do?
(3) How to do?
(4) Why to do?
(5) All of the above
Ans. (5)
121. Out of the following_____________ is NOT one of the three levels of a product.
(1) Core
(2) Augmented
(3) Actual
(4) Fragmented
(5) All of these
Ans. (4)
122. Out of the following______________ is NOT an objective of pricing.
(1) Profit
(2) Stabilising demand and sales of the product
(3) Improvement in product quality
(4) Expansion of business
(5) All of these
Ans. (4)
123. Which of the following pricing methods is NOT based on competitors pricing?
(1) English Auction
(2) Sealed-Bid Auction
(3) Group Pricing
(4) None of these
(5) All of these
Ans. (3)
124. A prospect means:
(1) any customer who walks into the bank
(2) an employee of the bank
(3) a customer who is likely to be interested in bank’s product or service
(4) a depositor of the bank’
(5) a borrower of the bank
Ans. (3)
125. Goods that are typically bought by a consumer based on a comparison of suitability, quality, price & style are called___________ goods.
(1) Industrial
(2) Specialty
(3) Shopping
(4) Convenience
(5) All of these
Ans. (3)
126. Innovation means:
(1) Compensation
(2) inspiration
(3) additional perquisites
(4) implementing new ideas or new methods
(5) None of these
Ans. (4)
127. A lead means:
(1) a prospect who is more likely to avail of the Bank’s product
(3) a religious leader
(4) a bank chairman
(5) None of these
Ans. (1)
128. A Call means:
(1) calling on friends
(2) calling on bank employees
(3) calling on prospective customers
(4) to make telephone calls
(5) calling on relatives
Ans. (3)
129. The Traditional Marketing style involves:
(1) Telemarketing
(2) Digital Marketing
(3) Indirect Marketing
(4) Direct Marketing
(5) All of the above
Ans. (4)
130. Modern Method of Marketing include:
(1) Publicity on the net
(2) Advertisement on the net
(3) Soliciting business through e-mails
(4) Tele marketing
(5) All of the above
Ans. (5)
131. A true marketing requires:
(1) Command and other mindset
(2) Control Mindset
(3) Passive mindset
(4) Active mindset
(5) None of these
Ans. (4)
132. Which of the following sentences is TRUE?
(1) Marketing is not required in a Buyers’ Market
(2) Marketing is not required in a Sellers’s market
(3) Marketing is not required due to competition
(4) Marketing is not required due to liberalization
(5) Marketing is not required due to globalization
Ans. (2)
133. Market information means:
(1) Knowledge of shops and bazaars
(2) Knowledge of shopping malls
(3) Knowledge of customer profile and product mix
(4) Knowledge of various languages
(5) None of these
Ans. (3)
134. Market Research is needed for:
(1) checking the market area
(2) checking the right product to be sold
(3) making proper marketing decisions
(4) deciding right time to sell
(5) All of the above
Ans. (5)
135. For effective marketing the salesmen should have which of these qualities?
(1) Creativity
(2) Team spirit
(3) Motivation
(4) Effective communication skills
(5) All of these
Ans. (5)
136. In market skimming pricing strategy:
(1) Initially price is higher and then it is reduced
(2) Initially price is lower and then it is increased
(3) Initial price is high and is maintained high
(4) Initial price is low and is maintained low
(5) None of these
Ans. (2)
137. Marketing plan helps in:
(1) better lead generation
(2) better systems
(3) better results
(4) improved balance sheet
(5) better customer service
Ans. (3)
138. If Marketing is done effectively which of the following is NOT required?
(1) Publicity
(2) Advertisement
(3) Market Research
(4) Market Segmentation
(5) None of these
Ans. (1)
139. What is Motivation?
(1) Better communication skills
(2) Sales Coaching
(3) Market Research
(4) Inspiring the employees to perform better
(5) None of these
Ans. (4)
140. In a Selling Process in today’s world:
(1) Only standard products are sold
(2) No customization required
(3) the seller need not have product knowledge
(4) the seller should aim at customer satisfaction
(5) only quantum of sales matters
Ans. (4)
141. Find the TRUE statement:
(1) Marketing is a waste of the employees’ time
(2) Marketing is not required in India due to its vast population
(3) Marketing involves additional work
(4) Marketing involves team work
(5) Marketing is not required today due to IT advancement
Ans. (4)
142. A Target market is:
(1) entire country
(2) entire city
(3) entire globe
(4) that which consists of customers who need the identified product
(5) all of these
Ans. (4)
143. Sales forecasting involves:
(1) Sales Planning
(2) Sales Pricing
(3) Distribution Channels
(4) Consumer tastes
(5) All of the above
Ans. (5)
144. Which of the following product is being sold under the brand name ZODIAC?
(1) Shirts
(2) Ties
(3) Both land 2
(4) Liberty
(5) None of these
Ans. (3)
145. SWIFT – cars are being manufactured by
(1) DCM
(2) Maruti
(3) Premier Automobiles
(4) Hyundai
(5) All of these
Ans. (2)
146. “With you all the way” is the slogan of:
(1) Vodafone
(2) SBI
(3) ICICI
(4) Raymonds
(5) All of these
Ans. (2)
147. Which company used the slogan “The complete Man”?
(1) DCM
(2) GRASIM
(3) RAYMONDS
(4) VIMAL
(5) All of these
Ans. (3)
148. Which brand uses the slogan “Made for each other” for its cigarettes?
(1) Cavenders
(2) Four Square
(3) Red & White
(4) Wills
(5) All of these
Ans. (4)
149. The markets are grouped into different types based on the geographical area, location of market palace, product, nature of transaction, and volume of the transaction:
In the above statement the following is NOT correct:
(1) Nature of transaction
(2) Geographical area
(3) Location of marketplace
(4) Volume of transaction
(5) None of these
Ans. (3)
150. The following offering is NOT a service:
(1) Fixed deposit receipt
(2) Postage stamp
(3) Gift coupon of a chain store
(4) Insurance Policy
(5) All of these
Ans. (3)
151. The act of obtaining a desired object from someone by offering something in return is called as a(n):
(1) Transaction
(2) Exchange
(3) Relationship
(4) Value
(5) All of these
Ans. (2)
152. Economists use the term_____________ to refer to a collection of buyers and sellers who transact in a particular product class.
(1) Customer
(2) Market
(3) Experience
(4) All of these
(5) None of these
Ans. (2)
153. Out of the items mentioned below_____________ is NOT a product.
(1) Lecture by Shri Sudhansu Maharaj
(2) Shimla
(3) Visit to Bank’s London office
(4) None of these
(5) All of these
Ans. (3)
154. A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets:
(1) Group
(2) Line
(3) Category
(4) Market
(5) All of these
Ans. (2)
155. Which of the following pricing strategies is NOT ideal for new products?
(1) Market-Skimming
(2) Discriminatory Pricing
(3) Promotional Pricing
(4) None of these
(5) All of these
Ans. (2)
156. A_________ discount is offered by the seller to intermediary who performs functions like selling, storing and record Keeping.
(1) Quantity
(2) Trade
(3) Cash
(4) Seasonal
(5) All of these
Ans. (2)
157. In market skimming pricing strategy:
(1) Initially price is lower and then it is increased
(2) Initially price is higher and then it is reduced
(3) Initial price is high and is maintained high
(4) None of these
(5) All of these
Ans. (2)
158. Bank of Mathura is offering 1 % higher interest rate on fixed deposit to senior citizens of 60 years and above. It is practicing ______________.
(1) Promotional pricing
(2) Psychological pricing
(3) Segmental pricing
(4) Product mix pricing
(5) All of these
Ans. (3)
159. With___________ pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency.
(1) Reference
(2) By-product
(3) Promotional
(4) Market penetration
(5) All of the above
Ans. (3)
160. Digital Marketing means:
(1) Marketing of digital instruments
(2) Marketing through Advertisements
(3) Marketing through Internet and Telephones
(4) Both 1 & 3
(5) None of the above
Ans. (3)
161. Difference between Direct and Indirect Marketing is:
(1) Direct marketing is to employees of the concerned company, while Indirect is to outsiders
(2) Direct marketing is to outsider, while Indirect is to employees of the concerned company
(3) Direct Marketing is to Bank’s owner, Insiders is to outsiders
(4) Direct Marketing is to other Bank’s employees, Indirect outsiders
(5) None of these
Ans. (1)
162. Which of the following is the most logical budget setting method?
(1) Affordable method
(2) Percentage-of-Sales method
(3) Competitive-parity method
(4) Objective-and-task method
(5) None of these
Ans. (4)
163. One common misuse of marketing research findings in contemporary business is the tendency for marketing research to:
(1) become a vehicle for pitching the sponsor’s products
(2) become a vehicle for discriminating in the marketplace
(3) become a means for raising prices
(4) become a means for unfair competition
(5) none of these
Ans. (1)
170. A ‘Buyers’ Market’ means:
(1) buyers are also sellers
(2) sellers are also buyers
(3) there are no sellers
(4) supply exceeds demand
(5) none of these
Ans. (4)
171. Market share analysis helps to track:
(1) Share price movements
(2) percentage share of business
(3) pricing strategy for share values
(4) All of these
(5) None of these
Ans. (2)
172. Marketing in Banks is required for:
(1) Getting new customers
(2) Retaining existing customers
(3) Lending
(4) Accepting of deposits
(5) All of these
Ans. (5)
173. Safe deposit locker can be canvassed among
(1) Persons below poverty line
(2) All existing account holders
(3) ATM cardholders
(4) Students
(5) None of these
Ans. (2)
174. EMI can be a marketing tool if
(1) It is very high
(2) EMI is increasing
(3) It is very low
(4) It is a flat rate
(5) None of these
Ans. (3)
175. The advantages of audience selectivity, no ad competition and personalization apply to which type of media?
(1) Newspapers
(2) Television
(3) Direct Mail
(4) Radio
(5) None of these
Ans. (3)
176. Costs that do not vary with production or sales levels are called:
(1) fixed costs
(2) variable costs
(3) standard costs
(4) independent costs
(5) None of these
Ans. (1)
177. If a company were to make a product such as a suit of clothes and sold that product to a retailer, the company would have sold to the _______ market.
(1) reseller
(2) business
(3) government
(4) service
(5) None of these
Ans. (1)
178. The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?
(1) Rapid globalization
(2) The changing world economy
(3) The call for more socially responsible marketing
(4) The micro-chip revolution
(5) None of these
Ans. (1)
179. The goal of the marketing logistics system should be to provide:
(1) a targeted level of promotional support
(2) a targeted level of customer service at the least cost
(3) a targeted level of transportation expense ratio
(4) a targeted level of field support
(5) None of these
Ans. (2)
180. The practice of going after a large share of a smaller market or subsets of a few markets is called ____________.
(1) undifferentiated marketing
(2) differentiated marketing
(3) concentrated marketing
(5) None of these
Ans. (3)
181. What are the 4 P’s in Marketing?
(1) purpose, place, product and promotion
(2) person, place, product and promotion
(3) price, place, product and promotion
(4) person, price, product and promotion
(5) None of these
Ans. (3)
182. Relationship selling means:
(1) Cross selling
(2) Selling to relatives
(3) telemarketing
(4) preparing a list of products to sell for customers
(5) None of these
Ans. (1)
183. Credit cards are used for____________.
(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) All of these
(5) None of these
Ans. (4)
184. Marketing is successful when:
(1) Demand exceeds supply
(2) Salesman are effectively trained
(3) Supply exceeds demand
(4) a company sell products at lower price
(5) None of these
Ans. (3)
185. A prospect means:
(1) a person who is working in a bank/ financial institution
(2) details of a company
(3) a likely buyer
(4) head of an financial institution
(5) None of these
Ans. (3)
186. NRI is an easy target for effective marketing because _________.
(1) he likes Indian goods
(2) he is easily approachable
(3) it is cheaper to contact NRISs
(4) there are special products designed for NRIs
(5) None of the above
Ans. (1)
187. Study of marketing environment means
(1) study of company’s markets, customers and competitors
(2) study of economic environment
(3) study of current trends
(5) None of these
Ans. (4)
188. A Market plan includes:
(1) market objectives
(2) market research
(3) pricing strategy
(4) situation analysis
(5) All of these
Ans. (5)
189. Customization is useful for:
(1) motivating the sales force
(2) to add variety in marketing
(3) value added service
(4) pleasing target customers
(5) None of these
Ans. (2)
190. Telemarketing campaigns are resorted to:
(1) avoid cold calls
(2) avoid buyer resistance
(3) avoid seller inhibitions
(4) reaching a wider audience
(5) none of these
Ans. (4)
191. Customer Retention means:
(1) retaining the customers at the Bank for the full day
(2) quick disposal
(3) customers dealing with the same bank for long time
(4) better standards
(5) None of these
Ans. (2)
192. The Traditional Marketing style involves
(1) Telemarketing
(2) Direct Marketing
(3) Indirect Marketing
(4) Digital Marketing
(5) None of these
Ans. (3)
193. Which is the technique used for effective marketing planning?
(1) psychological tools for marketing
(2) goal oriented
(3) marketing research
(4) physical distribution
(5) All the above
Ans. (5)
194. ‘Niche’ Market means:
(1) a free market
(2) a social market
(3) equity market
(4) capital market
(5) a specified market for the target group
Ans. (5)
195. Banks sell insurance for:
(1) Earning more profits
(3) Increasing deposits
(4) Taking over insurance companies
(5) None of these
Ans. (1)
196. The sales process begins with
(1) Customer identification
(2) Sales presentation
(3) Lead generation
(4) Sales closure
(5) None of these
Ans. (3)
197. Service marketing is the same as_____________
(1) Transaction marketing
(2) Relationship marketing
(3) Internal marketing
(4) Outdoor marketing
(5) None of these
Ans. (2)
198. Good marketing requires one of the following
(1) Proper planning
(2) Good team work
(3) Good communication skills
(4) Knowledge of products
(5) None of these
Ans. (2)
199. Marketing in banks is a necessity today, due to
(1) Liberalisation
(2) Nationalisation
(3) Fashion
(4) Urbanisation
(5) None of these
Ans. (1)
200. Marketing is influenced by______________
(1) Product demand
(2) Public taste
(3) Buyer behaviour
(4) Brand image
(5) All of the above
Ans. (5)
201. Market share means_________________
(1) Share market
(2) Share prices
(3) IPOs
(4) Scope for marketing
(5) Share of business among peers
Ans. (5)
202. Marketing helps in_____________
(1) Boosting production
(2) Getting new clients
(3) Interacting with strangers
(4) All of these
(5) None of these
Ans. (4)
203. A DSA (Direct Selling Agent) is one___________
(1) Who sells through the internet
(2) Who sells direct to the client
(3) Who works on the bank counters
(4) Who works in bank office setup
(5) None of these
Ans. (2)
204. Selling is____________
(1) Different from marketing
(2) A sub-function of marketing
(3) Same as marketing
(4) All of these
(5) None of these
Ans. (5)
205. A ‘Lead’ in marketing jargon, means___________
(1) A metal
(2) A leash
(3) A likely consumer
(4) A team leader
(5) None of these
Ans. (3)
206. In Banking services, market can be segmented on the basis of:
(1) Density
(2) Customers
(3) Employee
(4) Both 1 and 2
(5) Neither 1 nor 2
Ans. (3)
207. Promotion in Marketing means:
(1) passing an examination
(2) elevation from one grade to another
(3) selling the products through various means
(4) selling the product in specific areas
(5) none of these
Ans. (3)
208. In ‘Double-win’ strategy:
(1) Customer gets an additional benefit
(2) Customer gets price debate
(3) Both customs and the sales person come out with sense of satisfaction
(4) Both (1) and (2)
(5) None of these
Ans. (2)
209. Which among the following is NOT an example of Direct marketing?
(1) Tele-marketing
(2) Sales on internet
(3) Mail order sales
(4) Retail stores
(5) None of these
Ans. (4)
210. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:
(1) Brand goodwill method
(2) Price premium method
(3) Marketing Integrated method
(4) Both land 2
(5) Neither 1 nor 2
Ans. (2)
211. A true marketing requires
(1) Command and order mindset
(2) Control mindset
(3) Active mindset
(4) Passive mindset
(5) None of these
Ans. (3)
212. A non-traditional, low cost, flexible and highly effective marketing is termed as:
(1) Strategic marketing
(2) Guerilla Marketing
(3) Direct Marketing
(4) Indirect Marketing
(5) None of these
Ans. (2)
213. Which of the following is the most appropriate reason for Bank marketing?
(1) Globalization
(2) Variety of Banking products
(3) mergers
(4) Recession
(5) None of these
Ans. (1)
214. The choice between high markups and high volume is part of which of the following retailer marketing decisions?
(1) Target market decisions
(2) Product assortment and services decisions
(3) Pricing decisions
(4) Promotion decisions
(5) None of these
Ans. (3)