Compilation of multiple choice question & answers on marketing management! Find objective type multiple choice question and answers for your upcoming marketing exam. This will also help you to learn about the frequently asked questions that are likely to come for CAT, XAT, MAT, SNAP, CMAT and other competitive MBA entrance exams.
1. A call center is______
(1) A meeting place for DCAs
(2) A training center for DSAs
ADVERTISEMENTS:
(3) A meeting center place for customers s
(4) Data center
(5) A back office setup where customer queries are answered
Ans. (5)
ADVERTISEMENTS:
2. The sequence of a sales process is________
(1) Lead generation, call presentation and sale
(2) Sale, presentation, lead generation, sale and call
(3) Presentation, lead generation, sale and call
ADVERTISEMENTS:
(4) Lead generation, call, sale and presentation
(5) There is no sequence required
Ans. (1)
3. ‘Value-added services’ means_________
ADVERTISEMENTS:
(1) Better value at a premium
(2) Costlier services
(3) Additional services
(4) Better value at a discount
ADVERTISEMENTS:
(5) At par services
Ans. (3)
4. To ‘Close a Call’ means_______
(1) To end the conversation
ADVERTISEMENTS:
(2) To put the phone down
(3) To close the door
(4) To clinch the sale
(5) To close the business
ADVERTISEMENTS:
Ans. (4)
5. ‘Customization’ means_______
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
ADVERTISEMENTS:
(5) None of these
Ans. (1)
6. A ‘Call’ in marketing language means_________
(1) Calling on a sales person
(2) Calling on a customer
(3) Making a phone-call
ADVERTISEMENTS:
(4) Tele-marketing
(5) None of these
Ans. (2)
7. Computers manipulate data in many ways, and this manipulation is called
(1) Upgrading
(2) Processing
ADVERTISEMENTS:
(3) Batching
(4) Utilizing
(5) None of these
Ans. (1)
8. A market survey is required for________
(1) Deciding marketing strategies
ADVERTISEMENTS:
(2) Deciding product strategies
(3) Deciding pricing strategies
(4) All of these
(5) None of these
Ans. (4)
9. The Target Group for Education Loan is________
ADVERTISEMENTS:
(1) All colleges
(2) All parents
(3) Research scholars
(4) Meritorious students seeking higher education
(5) All of these
Ans. (5)
10. Cross-selling means_______
(1) Selling with a cross face
(2) Cross country marketing
(3) Selling other products to existing customers
(4) Selling to friends
(5) Selling to employees
Ans. (3)
11. Market Segmentation is useful for
(1) Preferential marketing
(2) Targeting existing client
(3) Identifying prospects
(4) Knowing customers’ tastes
(5) All of the above
Ans. (5)
12. The Target Group for Savings Deposit Account is
(1) New born babies
(2) Students
(3) Parents
(4) Businessman
(5) All of the above
Ans. (5)
13. Market segmentation can be resorted to by means of
(1) Segmenting by age
(2) Segmenting by income
(3) Segmenting geographically
(4) All of these
(5) None of these
Ans. (4)
14. The target group for a car loan is________
(1) All auto drivers
(2) All auto dealers
(3) All car owners
(4) Any individual needing car
(5) All of these
Ans. (4)
15. Market information means_______
(1) Knowledge of industries
(2) Knowledge of household
(3) Knowledge of peers
(4) Knowledge of customers tastes
(5) All of these
Ans. (5)
16. Bancassurance means_______
(1) Banks promising to give loans
(2) Bank promising to pay interest
(3) Banks selling insurance products
(4) Assurance to repay loans
(5) None of these
Ans. (3)
17. The target group for agricultural loan is________
(1) Any farmer
(2) Farm labourers
(3) Any individual dealing in agricultural or related activity
(4) Farmers’ societies
(5) All of these
Ans. (5)
18. The target group for credit cards is________
(1) Existing cardholders
(2) All graduates
(3) All minors
(4) Individuals with taxable income
(5) All of these
Ans. (4)
19. Market segmentation means________
(1) Segmenting the salesmen
(2) Segmenting the employees
(3) Segmenting the customers as per their needs
(4) Segmenting the products
(5) All of these
Ans. (3)
20. A ‘Target Group’ means________
(1) A group of sellers
(2) A group of buyers
(3) A group of products
(4) A group of persons to whom sales should be focused
(5) All of these
Ans. (4)
21. Direct marketing means
(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
(5) Achieving targets
Ans. (3)
22. Web marketing involves
(1) Selling web cameras
(2) Web advertisements
(3) E-mail chatting
(4) Browsing the web
(5) Door-to-door canvassing
Ans. (2)
23. The ultimate aim of the marketing is to provide
(1) More business to the company
(2) More profit
(3) More staff
(4) More production
(5) More products
Ans. (1)
24. Selling process includes
(1) Publicity
(2) Lead generation
(3) Cross-country contacts
(4) Product designing
(5) Product re-designing
Ans. (2)
25. Market share means
(1) Paid-up capital
(2) Shares held by employees
(3) Shares of business volume as compared to other companies
(4) Share price of the company quoted in the market
(5) Sensex
Ans. (3)
26. Market share can be increased by
(1) Increasing the number of sales person
(2) Increasing the sales volume
(3) Increasing the products
(4) Increasing production
(5) Rewriting profits
Ans. (2)
27. Market segmentation means_______
(1) Segmentation of sales teams
(2) Allocation of territory
(3) Sales arrangement
(4) Segmentation of target group according to their needs
(5) Market share
Ans. (3)
28. Target group of education loans is
(1) All school students
(2) All college students
(3) All colleges
(4) All schools
(5) All hospitals
Ans. (2)
29. Referral means_______
(1) Sales person
(2) All customers
(3) Lead provided by operation staff
(4) Calling the existing purchasers
(5) All purchasers
Ans. (3)
30. “USP” in marketing means________
(1) Unique selling practices
(2) Uniform selling practices
(3) United sales persons
(4) Unique selling proposition
(5) Useful sales person
Ans. (4)
31. The meaning of ‘conversion’ in terms of sale is ___________
(1) Designing new products
(2) Converting purchaser into sellers
(3) Converting seller into purchasers
(4) Converting perspective customers into purchasers
(5) Conversion of religion
Ans. (4)
32. On-line marketing is mostly useful for marketing of
(1) Saving accounts
(2) Credit cards
(3) Home loans
(4) NRI deposits
(5) Business accounts
Ans. (3)
33. Cross-selling means
(1) City to city sales
(2) Selling with cross face
(3) Selling with crossed finger
(4) Selling products to existing customers
(5) Cold calling
Ans. (4)
34. Marketing strategy means________
(1) Ideas for new employment
(2) Old techniques of selling
(3) Techniques for improving marketing activities
(4) Techniques for increasing production
(5) Networking
Ans. (3)
35. Target group means_______
(1) All purchasers
(2) All sales persons
(3) Targeted purchasers
(4) All consumers
(5) Delivery persons
Ans. (1)
36. What is the USP of saving accounts?
(1) High rate of interest
(2) Easy operation
(3) Risky transactions
(4) Expensive transactions
(5) Back office facility
Ans. (2)
37. Which one of the following is not a target group for saving accounts?
(1) Salaried persons
(2) Loss making companies
(3) Doctors
(4) Government employees
(5) Insurance agents
Ans. (2)
38. Target group for home loans is_______
(1) Existing creditors
(2) Persons having no house of their own
(3) Persons having one or more than one house
(4) Builders
(5) NRIs
Ans. (2)
39. Digital Marketing is similar to_______
(1) Online marketing
(2) Cold calling
(3) Web designing
(4) Market fore-cast
(5) Outdoor marketing
Ans. (1)
40. Full form of DSA is______
(1) Delivery Staff Agency
(2) Direct Selling Agent
(3) Direct Supplier Agent
(4) Distribution and Supply Agency
(5) Driving Sales Ahead
Ans. (2)
41. Digital Banking can be resorted through:
(1) Mobile phones
(2) Internet
(3) Telephones
(4) All of these
(5) None of these
Ans. (4)
42. Delivery channels means
(1) Maternity wards
(2) Handing over the products to the buyers
(3) Place where products are made available to the buyers
(4) All of these
(5) None of these
Ans. (3)
43. Market expansion means
(1) Hiring more staff
(2) Firing more staff
(3) Buying more products
(4) Buying more companies
(5) Growth in sales through existing and new products
Ans. (5)
44. Effective marketing helps in
(1) Developing new product
(2) Creating a competitive environment
(3) Building demands for products
(4) All of these
(5) None of these
Ans. (4)
45. One of the methods for market monitoring is
(1) To watch T.V serials
(2) To discuss with other sales persons
(3) To monitor media outlets
(4) All of these
(5) None of these
Ans. (2)
46. Sources of sales leads are_____
(1) Data mining
(2) Market research
(3) Media outlets
(4) Promotional programs
(5) All of these
Ans. (5)
47. Promotion to marketing means______
(1) Passing an examination
(2) Elevation from one grade to another
(3) Selling the products through various means
(4) Selling the products in specific area
(5) All of these
Ans. (3)
48. A call in marketing means
(1) To phone the customers
(2) To visit the customers
(3) To visit the marketing site
(4) To call on prospective customers
(5) None of these
Ans. (4)
49. Value-Added service means:
(1) Costlier products
(2) Additional benefits at the same cost
(3) Extra work by the sales persons
(4) All of these
(5) None of these
Ans. (5)
50. Rural Marketing can be more effective if it is arranged through
(1) Meals
(2) Village fairs
(3) Door to door campaigns
(4) All of these
(5) None of these
Ans. (4)
51. The target group for marketing of educational loan is
(1) All customers
(2) Students
(3) Only poor students
(4) Students with good academic record
(5) All of these
Ans. (4)
52. After sales service is not the job of:
(1) Marketing staff
(2) Sales persons
(3) Directors of the company
(4) Employees of the company
(5) All of the above are false
Ans. (5)
53. Innovation means
(1) Product designing
(2) New ideas
(3) Motivation
(4) Only (1) and (2)
(5) Only (2) and (3)
Ans. (4)
54. A good sales person should have following quality/qualities
(1) Job commitment
(2) Sociability
(3) Empathy
(4) All of these
(5) None of these
Ans. (4)
55. Successful marketing aims at______
(1) Increasing the sales volume
(2) Increasing the profits
(3) Increasing the output of the sales persons
(4) All of these
(5) None of these
Ans. (4)
56. Internet marketing means _______
(1) Marketing to oneself
(2) Marketing to the core group
(3) Marketing to the employees
(4) All of these
(5) None of these
Ans. (5)
57. Market survey means_______
(1) Market research
(2) Market plan
(3) Marketing strategies
(4) Market monitoring
(5) All of these
Ans. (1)
58. Rural marketing need not be resorted to because_______
(1) Rural persons do not understand marketing
(2) It is not cost viable
(3) It is a waste of time
(4) All the statement are false
(5) All the statement are true
Ans. (4)
59. Networking makes marketing_________
(1) Very difficult
(2) Very cumbersome
(3) Easy to handle
(4) Has no role in marketing
(5) None of these
Ans. (3)
60. The target group for marketing of Internet Banking is
(1) All customers
(2) All literate customers
(3) All computer literate customers
(4) Only borrowers
(5) All of these
Ans. (3)
61. Marketing is the combined study of______
(1) Buyer’s behaviour and consumer tasks
(2) Product demand and product supply
(3) Brand building and publicity
(4) Sales force abilities and customer responses
(5) All of these
Ans. (5)
62. Effective marketing helps in______
(1) Boosting the sales
(2) Boosting the purchases
(3) Boosting the demand and supply
(4) All of these
(5) None of these
Ans. (4)
63. Market size means_____
(1) Size of the sales team
(2) Size of the company
(3) Scope for profit
(4) Scope for marketing
(5) None of these
Ans. (4)
64. Market share means_____
(1) Share market
(2) Sensex
(3) Market changes
(4) Market demands
(5) Share of business among pears
Ans. (5)
65. Direct marketing means_____
(1) Face to face marketing
(2) Over the counter marketing
(3) Door to door marketing
(4) All of these
(5) None of these
Ans. (4)
66. A “Lead” means_____
(1) A buyer
(2) A seller
(3) Employee
(4) Employer
(5) None of these
Ans. (1)
67. DSA means________
(1) District Sales Authority
(2) Direct Selling Agent
(3) Distributor and Sales Agents
(4) Distributor and State Agent
(5) None of these
Ans. (2)
68. A DSA’s main function is_____
(1) To boost customer contacts
(2) To boost emails
(3) To boost telemarketing
(4) All of these
(5) None of these
Ans. (1)
69. A “prospect” means_____
(1) Company’s prospectus
(2) Company’s memorandum of association
(3) A likely buyer
(4) A likely seller
(5) None of these
Ans. (3)
70. To “close a call” means__________
(2) To abandon the sales
(3) To lose the business
(4) To annoy the customer
(5) To exit from the sales team
Ans. (3)
71. Good selling skill calls for______
(1) Patience
(2) Perseverance
(3) Persuasion
(4) Pursuit
(5) All of these
Ans. (5)
72. Marketing channels means______
(1) Delivery time
(2) Delivery period
(3) Sales outlets
(4) Purchase outlets
(5) All of these
Ans. (5)
73. Value added services means_____
(1) Additional cost
(2) Additional production
(3) Additional staff
(4) Additional services
(5) All of these
Ans. (4)
74. A “Target Group” means _________
(1) Group of salesman targeting the customers
(2) Likely buyers
(3) Group of products
(4) Group of companies
(5) All of these
Ans. (5)
75. “USP” in marketing means______
(1) Useful sales procedures
(2) Useful selling propositions
(3) Useful sales persons
(4) Used sales plans
(5) Unique selling propositions
Ans. (5)
76. “ATM” stands for_________
(1) Anywhere marketing
(2) Anytime marketing
(3) Anytime money
(4) Automated teller machine
(5) Automatic timely machine
Ans. (4)
77. Market plan is a_____
(1) Selling process
(2) Year-end-budget
(3) Calendar
(4) Business document for marketing strategies
(5) All of these
Ans. (4)
78. Market segmentation means dividing __________
(1) The market group into homogeneous groups
(2) The market process into easy steps
(3) The sales teams into small groups
(4) All of these
(5) None of these
Ans. (1)
79. “HNI” means_____
(1) Highly Non-Interested Individuals
(2) Highly Needy Individuals
(3) High Network Individuals
(4) Highly Negative Individuals
(5) None of these
Ans. (3)
80. Digital marketing includes-Find the incorrect answer
(1) Web advertisement
(2) E-mail canvassing
(3) Blogs
(4) SMS campaigns
(5) Mobile alerts
Ans. (5)
81. Marketing can be effected by_________
(1) Bringing in new customers
(2) Retaining existing customers
(3) Selling more to existing customers
(4) Quality pre and post sales service
(5) All of these
Ans. (4)
82. Of the 4P’s of marketing, 3 are product, place and promotion, which is the 4th P?
(1) Price
(2) Pricing
(3) Purpose
(4) Pride
(5) Pursuit
Ans. (1)
83. Innovation in marketing means:
(1) Good commutation skills
(2) Good negotiation skills
(3) Spirited motivation
(4) Novel methods of selling
(5) Tired of marketing
Ans. (4)
84. Telemarketing involves___________
(1) Good communication skills
(2) High level of motivation
(3) Door-to-door campaigns
(4) Event management
(5) All of these
Ans. (1)
85. Online marketing is_______
(1) Same as face-to-face marketing
(2) Easier than traditional marketing
(3) Boring as customers are not visible
(4) Voluminous task
(5) None of these
Ans. (2)
86. A mission statement is______
(1) Same as vision statement
(2) Same as targets
(3) Part of the marketing plan
(4) All of these
(5) None of these
Ans. (4)
87. Market research is required for
(1) Deciding sales volume
(2) Deciding production levels
(3) Deciding marketing strategies
(4) Deciding sales team numbers
(5) All of these
Ans. (5)
88. Market segmentation means _________
(1) Dividing then sales team into small groups
(2) Dividing the marketing process into small steps
(3) Dividing the territory into small areas
(4) Dividing the target groups into homogeneous groups
(5) All of these
Ans. (4)
89. Market segmentation is required
(1) For avoiding old calls
(2) To increase production
(3) For territory allocation
(4) For focused marketing
(5) For increasing profits
Ans. (4)
90. Motivation for sales persons can be achieved through
(1) High success rate of conversion
(2) Better sales incentives
(3) Continuous training and updating of knowledge
(4) Support from operation staff
(5) All of these
Ans. (5)
91. Marketing of education loans can be done by
(1) Approaching eligible loans
(2) Approaching the parents
(3) Approaching colleges
(4) Having tie-ups with educational institutes
(5) All of these
Ans. (5)
92. Diversification means______
(1) Attaching more customers
(2) Retaining existing customers
(3) Increasing sales volume
(4) All of these
(5) None of these
Ans. (4)
93. Education loans can be more effectively canvassed by
(1) Door-to-door campaigns
(2) E-mail contacts
(3) Diversification
(4) Tie-up with colleges
(5) All of these
Ans. (4)
94. One of the following is not a function of retail building
(1) Accepting fixed deposit
(2) Giving home loan
(3) Giving education loan
(4) Joint ventures
(5) None of these
Ans. (4)
95. The target group for fixed deposit is________
(1) All individuals
(2) All corporate
(3) NRI’s
(4) Government bodies
(5) All of these
Ans. (5)
96. Data mining means______
(1) Same as database
(2) Same as data warehouse
(3) Market survey
(4) Analyzing the data on customers
(5) None of these
Ans. (4)
97. Customer database is_______
(1) Useful for lead generation
(2) Useful for cross selling
(3) Useful for CRM
(4) Useful for customization of products
(5) All of these
Ans. (5)
98. Data warehouse is_______
(1) A godown
(2) A shop selling computers
(3) A showroom
(4) A system where data on customers is stored
(5) None of these
Ans. (4)
99. Retail banking is_______
(1) Retail shopkeepers
(2) Banks financing to retail traders
(3) Same as Universal Banking
(4) Giving loans to corporates
(5) Giving consumer loans to various public
Ans. (5)
100. Good marketing requires one of the following
(1) Proper planning
(2) Good team work
(3) Good communication skills
(4) Knowledge of products
(5) All of these
Ans. (5)
101. Marketing is a_______
(1) One day effort
(2) Team effort
(3) One man effort
(4) All of these
(5) None of these
Ans. (2)
102. Service marketing is the same as________
(1) Transaction marketing
(2) Relationship marketing
(3) Internal marketing
(4) Outdoor marketing
(5) None of these
Ans. (2)
103. Marketing is influenced by________
(1) Product demand
(2) An public taste
(3) Buyer behaviour
(4) Brand image
(5) All of these
Ans. (5)
104. Marketing in banks is a necessity today, due to ____________
(1) Liberalization
(2) Nationalization
(3) Fashion
(4) Urbanization
(5) Marketing in banks is not necessary, as banking in India is more than 200 years
Ans. (1)
105. Marketing helps in_______
(1) Boosting production
(3) Interacting with strangers
(4) All of these
(5) None of these
Ans. (1)
106. Marketing of services is resorted in_________
(1) Manufacturing concerns
(2) Insurance concerns
(3) Hostels
(4) Only (1) and (2)
(5) Only (2) and (3)
Ans. (5)
107. Marketing is the art of______
(1) Buying more
(2) Paying more
(3) Selling more
(4) Talking more
(5) Only (1) and (2)
Ans. (3)
108. Market share means_______
(1) Share market
(2) Share prices
(3) IPOs
(4) Scope for marketing
(5) Share of business among peers
Ans. (5)
109. A DSA (Direct Selling Agent) is one________
(1) Who sells through the Internet
(2) Who sells direct to the client
(3) Who works on the Bank Counters
(4) Who works in back office setup
(5) None of these
Ans. (2)
110. Internal marketing means________
(1) Marketing to self
(2) Marketing to family members
(3) Marketing to the staff members
(4) Marketing inside India
(5) Marketing outside India
Ans. (3)
111. A good and effective DSA should________
(1) Copy the competitor company
(2) Criticize the competitor company
(3) Join the competitor company
(4) Be passive
(5) Be more effective than the competitor company
Ans. (5)
112. A DSA helps in______
(1) Boosting direct sales
(2) Boosting sales through the net
(3) Strengthening Indirect Marketing
(4) Strengthening Telemarketing
Ans. (5)
113. Which of the following statements is correct
(1) Marketing is not required due to globalization
(2) Marketing causes higher expenses and losses
(3) Marketing is not required in profit- making companies
(4) Marketing sharpens the minds of the employees
(5) Marketing is a waste of time in established companies
Ans. (4)
114. A true marketing mindset requires_________
(1) Control mindset
(2) Command mindset
(3) Passive mindset
(4) Active mindset
(5) Inert mindset
Ans. (4)
115. Modern styles of marketing are________
(1) Telemarketing
(2) Web marketing
(3) Advertisement on the net
(4) E-mails
(5) All of these
Ans. (5)
116. Selling is_____
(1) Different from marketing
(2) A sub-function from marketing
(3) Same as marketing
(4) More than marketing
(5) None of these
Ans. (2)