List of important MCQ’s on Marketing Management with Answers.
MCQs on Marketing Management
1. EMI is a marketing tool if _______________
(1) It is very high
(2) It is very low
ADVERTISEMENTS:
(3) It is increasing
(4) It is fluctuating
(5) It has no role as a marketing tool
Ans. (2)
ADVERTISEMENTS:
2. Which one of the following may be classified as FMCG?
(1) Printing machines
(2) Tobacco products
(3) Lifesaving drugs
ADVERTISEMENTS:
(4) Coin vending machines
(5) Industrial Goods
Ans. (2)
3. Buyer resistance in a sales deal can be overcome by means of
ADVERTISEMENTS:
(1) Lengthy sales talk
(2) Confusing sales talk
(3) IT jargons
(4) Perseverance
ADVERTISEMENTS:
(5) Arguing skills
Ans. (5)
4. Best, important and the central activity of a business is known as its
(1) Portfolio
ADVERTISEMENTS:
(2) Product line
(3) Nuclear activity
(4) Mainstay
(5) Core competency
ADVERTISEMENTS:
Ans. (5)
5. The target group for home loans is
(1) All body-builders
(2) Tiles manufactures
(3) Housing societies
(4) Farmers’ societies
ADVERTISEMENTS:
(5) Individuals not owning any house
Ans. (5)
6. Delivery channels means
(1) Sales outlets
(2) Purchased goods
(3) Product shelf-life
ADVERTISEMENTS:
(4) Courier person
(5) Channel finance
Ans. (1)
7. Using a customer’s buying history to select them for related offers is known as
(1) Up-selling
(2) Prospecting
ADVERTISEMENTS:
(3) Marketing
(4) Channel selling
(5) Cross selling
Ans. (5)
8. The concept of selling is different from marketing and aims at profit maximization through
(1) Increasing sales volume of quality products
ADVERTISEMENTS:
(2) Customer satisfaction
(3) Solution of customer problem
(4) Satisfaction of customer needs
(5) Innovation and market research
Ans. (1)
9. The segmentation of markets based on the gender of the customer is a type of
ADVERTISEMENTS:
(1) Geographic segmentation
(2) Demographic segmentation
(3) Psychographic segmentation
(4) Socio cultural segmentation
(5) Lifestyle based segmentation
Ans. (2)
10. Mass communication with customers or potential customers, usually through paid public media is known as
(1) Publicity
(2) Sales promotion
(3) Advertising
(4) Public relations
(5) Brand building
Ans. (3)
11. A ‘Call’ means
(1) An internet terminology
(2) Contacting a prospective customer
(3) Visiting a call center
(4) Attending to a complaint
(5) Websites
Ans. (2)
12. ‘Prospect’ means
(1) Existing customers
(2) A likely buyer
(3) Mission document
(4) A religious leader
(5) New targets to be achieved
Ans. (2)
13. KYC means
(1) Keep your Customer Cool
(2) Keep your Credit Card
(3) Keep your Customers
(4) Know your Cool
(5) Know your Credits
Ans. (2)
14. The collective perceptions and impressions people have formed about an organization, its products and/or its services, is known as its
(1) Brand value
(2) Brand assets
(3) Brand architecture
(4) Brand image
(5) Brand attribute
Ans. (4)
15. Good customer service is an extended arm of
(1) Service marketing
(2) Web marketing
(3) Process marketing
(4) Indirect marketing
(5) Internal marketing
Ans. (1)
16. A company’s ability to perform in one or more ways that competitors cannot or will not match is known as its
(1) Attribute competition
(2) Attribute positioning
(3) Brand image
(4) Competitive advantage
(5) Brand positioning
Ans. (4)
17. An audio or video advertising announcement usually presented on television, radio or in a movie theater is called
(1) Publicity
(2) Creative
(3) Banner
(4) Sponsorship
(5) Commercial
Ans. (1)
18. Electrical goods such as TVs, videos, stereo systems etc., used for home entertainment are known as
(1) White Goods
(2) Green Goods
(3) Red Goods
(4) Blue Goods
(5) Brown Goods
Ans. (5)
19. A very large market segment or wide collection of smaller segment is called
(1) Niche market
(2) Meta market
(3) Mass market
(4) Multi-Level Market
(5) None of these
Ans. (3)
20. Customer retention can be ensured by
(1) Offering freebies
(2) Offering loans at low rates
(3) Catchy slogans
(4) Giving incentives
(5) Personalized services
Ans. (5)
21. The target group for a car loan is
(1) All persons owning a car
(2) A family with more than 2 members
(3) Car designers
(4) Car garages
(5) Car showroom
Ans. (2)
22. Standard marketing practices include
(1) Poaching
(2) Unhealthy competition
(3) Lowering the selling price
(4) Unhealthy discount schemes
(5) Phishing
Ans. (3)
23. Market segmentation means dividing
(1) The marketing teams into small groups
(2) The employees as per their grades
(3) The products, as per their usage
(4) The products, as per their life cycle
(5) The market, as per the tastes and needs of different groups
Ans. (5)
24. The process of discovering patterns and relationships using the available customer data to reveal what customers want and how they act is known as
(1) Data warehousing
(2) Data base
(3) Data mining
(4) Data building
(5) Data matching
Ans. (3)
25. Telemarketing means
(1) Internet marketing
(2) Selling telephones
(3) Door-to-door contacts
(4) Sending and receiving SMS
(5) Marketing through telephone calls
Ans. (5)
26. Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as
(1) Cross selling
(2) Forward selling
(3) Marketing
(4) Channel marketing
(5) Upselling
Ans. (5)
27. The modern marketing concept asserts that ‘marketing’ starts with the product idea and ends with
(1) Production of quality product
(2) Advertisement campaign
(3) Customer satisfaction
(4) Sale of the product
(5) Exchange of money
Ans. (3)
28. A situation in which consumer purchases are unplanned is called
(1) Latent demand
(2) Impulse buying
(3) Irregular demand
(4) Unwholesome buying
(5) None of the above
Ans. (2)
29. One of the following is not required in a good sales person. Find the same
(1) Sympathetic approach
(2) Good communication skills
(3) Courteous nature
(4) Persuasion skills
(5) Perseverance
Ans. (1)
30. List of people who do not wish to receive telemarketing calls is
(1) Dare not call list
(2) Do not call list
(3) Do not dial list
(4) Do never call list
(5) None of these
Ans. (2)
31. Marketing of goods experimentally in several carefully selected areas before releasing them on a wide scale is known as
(1) Sampling
(2) Segmentation
(3) Segregation
(4) Test marketing
(5) Grading
Ans. (4)
32. Motivation in marketing means
(1) Inspiring sales person to talk more
(2) Inspiring sales persons to sell more
(3) Inspiring counter staff to talk more
(4) Market size
(5) Market place
Ans. (2)
33. Setting price of a product based on the buyer’s perceptions of value rather than on the seller’s cost is known as
(1) Break even pricing
(2) Target profit pricing
(3) Cost plus pricing
(4) Value based pricing
(5) None of the above
Ans. (4)
34. Which one of the following best describes the term ‘Negative Demand’?
(1) Consumers begin to buy a product less frequently
(2) Consumers do not at all buy a product
(3) Consumers are unaware or uninterested in a product
(4) Consumer purchases vary on a seasonal basis
(5) Consumers dislike a product and may even pay to avoid it
Ans. (5)
35. Leads for canvassing home loan accounts can be obtained from
(1) Builders
(2) Individuals building one’s own house
(3) Audit departments
(4) Brick manufacturers
(5) Cement suppliers
Ans. (2)
36. Internet Banking can be popularized by way of
(1) Reduced prices
(2) Higher prices
(3) Wide area network
(4) Better technology
(5) More ATMs
Ans. (4)
37. Uncertain outcomes involving the market for goods and services, such as the possibility of price declines or increases, changes in consumer preferences and/or changes in the nature of competition is called
(1) Market scope
(2) Market risk
(3) Market outlook
(4) Market outcome
(5) Market design
Ans. (2)
38. Good competition helps in
(1) Improved customer service
(2) Reduced sales
(3) Improved brand image
(4) More market share
(5) Better customer profile
Ans. (1)
39. The systematic gathering, recording and analyzing of data with respect to a particular market is known as
(1) Market share
(2) Market segmentation
(3) Market profile
(4) Market research
(5) Marketing research
Ans. (5)
40. The most common source for leads generation for any company is
(1) House magazines
(2) Audit guidelines
(3) Yellow pages
(4) Dictionary
(5) Vision document
Ans. (3)
41. Marketing is required in banks due to
(1) Globalisation
(2) Computerisation
(3) Increase in population
(4) Government dictates
(5) None of these
Ans. (1)
42. Marketing is
(1) A day-to-day function
(2) A one-off affair
(3) A one-man show
(4) A collective process
(5) A means to earn extra income
Ans. (4)
43. Quality needed by a good marketing staff are
(1) Aggressiveness
(2) Pushy
(3) Perseverance
(4) Politeness
(5) Only (3) and (4)
Ans. (5)
44. Marketing should be resorted
(1) Only among rich persons
(2) Only among the poor
(3) Only in crowded areas
(4) Depends on the product
(5) Depends on the banks
Ans. (4)
45. HNI means
(1) High income individual
(2) Honest marketing staff
(3) High network individual
(4) Honest Neutral Individual
(5) None of these
Ans. (3)
46. Marketing strategies means
(1) Plan for effective marketing
(2) Type of marketing style
(3) Market demands
(4) All of these
(5) None of these
Ans. (4)
47. Market plan is
(1) An action plan for day-to-day marketing
(2) Effective selling steps
(3) Effective buying steps
(4) A comprehensive document for marketing strategies
(5) All of these
Ans. (4)
48. The meaning of digital marketing is
(1) Selling digital goods
(2) Selling calculators
(3) Selling through internet
(4) All of these
(5) None of these
Ans. (3)
49. Target group means
(1) All employees
(2) Short-listed group
(3) All the marketing staff
(4) Sales representatives
(5) Group of people likely to buy the identified product
Ans. (5)
50. The target group for Home Loans are
(1) Individuals
(2) Salaried person
(3) Businessman
(4) Professionals
(5) All of these
Ans. (5)
51. Customer service
(1) Is an integral part of marketing
(2) Has no role in marketing
(3) Is required only by salesman
(4) Is not required by salesman
(5) None of these
Ans. (1)
52. Public relation is
(2) Part of marketing
(3) Part of image building
(4) All of these
(5) None of these
Ans. (4)
53. Bancassurance means
(1) Assuring to repay bank loans
(2) Assuring to repay credit card dues
(3) Assuring to repay home loan dues
(4) Insurance of banks
(5) Selling of Insurance (assurance) products by a bank
Ans. (5)
54. Relationship marketing means
(1) Selling to relatives
(2) Selling by relatives
(3) After sales service
(4) Cross-selling
(5) All of these
Ans. (3)
55. Motivation means
(1) Keeping the salesmen happy
(2) Keeping the staff happy
(3) More enthusiasm
(4) More team work
(5) All of these
Ans. (5)
56. Effective communication is
(1) Not required if demand exceeds supply
(2) A sine-qua-non for marketing
(3) Good vocabulary
(4) All of these
(5) None of these
Ans. (2)
57. Customization means
(1) Products for specific customers
(2) Good customer service
(3) Bad customer service
(4) After-sales service
(5) None of these
Ans. (1)
58. Marketing can be attractive if
(1) Salesman are attractive
(2) Customers are attractive
(3) More customers are attracted
(4) All of these
(5) None of these
Ans. (3)
59. Buyer resistance means
(1) Buyers fighting with the salesmen
(2) Reluctant salesmen
(4) Hesitant buyers
(5) None of these
Ans. (4)
60. Closing the sale means
(1) Close down marketing functions
(3) Successful completion of a call
(4) All of these
Ans. (3)
61. Cross selling means
(1) One salesman selling to another salesman
(2) Selling across territories
(3) Selling across countries
(4) Selling additional products to existing customer
Ans. (4)
62. Target market for Debit card is_________
(1) All existing account holder
(2) All sales persons
(3) All NRI’s
(4) All HNI’s
(5) All of these
Ans. (1)
63. Market penetration can be possible through___________
(1) More calls to the same buyers
(3) Surrogate marketing
(4) Alternate marketing
(5) All of these
Ans. (2)
64. Cross selling can be resorted to______
(1) All sales persons
(2) All employees
(3) All employers
(4) Outsourced agencies
(5) All service providers
Ans. (2)
65. Market innovations means______
(1) Design new products
(2) New styles of marketing
(3) New ideas in sales steps
(4) Only (1) and (2)
(5) All (1), (2) and (3)
Ans. (5)
66. Market penetration connotes______
(1) Covering a wide area of the market for sales
(2) Entering the buyers’ house
(3) Entering the sellers’ house
(4) Entering all shops and business houses
(5) All of these
Ans. (1)
67. SME means
(1) Small and medium enterprises
(2) Small marketing enterprises
(3) Small scale marketing entities
(4) Small and medium establishment
(5) All of these
Ans. (1)
68. For successful marketing_____
(1) Only the sales person sells
(2) Only finance department sells
(3) Only front office persons sell
(4) Only back office persons sell
(5) The whole organization sales
Ans. (5)
69. Savings account with zero balance can be opened for ____________
(1) Person below BPL
(2) Under Financial Inclusion scheme
(3) Students
(4) As per Bank’s policies
(5) None of these
Ans. (1)
70. “Outsourcing” means service rendered by_______
(1) Outside agencies
(2) Other departments of the company
(3) Employees, other than the sales persons
(4) Marketing department
(5) All of these
Ans. (1)
71. In modern day marketing, the benefit of selling extend to ____________
(1) Only products and services
(2) Only after sales services
(3) Life long relationship with the buyer
(4) All of these
(5) None of these
Ans. (3)
72. One of the following is not a target group of SME loans
(1) All professional
(2) Large Industries
(3) Truck operators
(4) Beauty parlors
(5) Hotel and restaurants
Ans. (2)
73. The performance of a sales person can be enhanced by
(1) Increasing the sales incentives
(2) Increasing the number of product to be sold
(3) Appropriate training
(4) All of these
(5) None of these
Ans. (4)
74. Team building is required
(1) Only for lead generation
(2) Only for after sales service
(3) For cross selling
(4) All of these
(5) None of these
Ans. (3)
75. For sustained relationship with the buyer, one of the following is necessary
(1) Continuity
(2) Consistency
(3) Understanding
(4) Empathy
(5) All of these
Ans. (2)
76. Sales promotion involves-fund the incorrect option ___________
(1) Building product awareness
(2) Creating interest
(3) Providing information
(4) Designing new products
(5) None of these
Ans. (4)
77. Target market for Home Loans is______
(1) All builders
(2) All housing societies
(3) Agriculturist
(4) All of these
(5) None of these
Ans. (1)
78. Lead generation is_______
(1) A pre-sales function
(2) A function of the customer
(3) A function of the manufacturing department
(4) A post sales function
(5) All of these
Ans. (1)
79. Financial inclusion means________
(1) Opening accounts of Finance companies
(2) Financial Analysis of Balance Sheet Figures
(3) Opening Accounts of HNI’s
(4) Opening Accounts of NRI’s
(5) Opening Accounts of Underprivileged Persons
Ans. (5)
80. “Relationship” is marketing means_______
(1) Relation between salesperson
(2) Relation between buyer and seller
(3) Relation between company and consumer
(4) All of these
(5) None of these
Ans. (3)
81. Marketing of services is known as______
(1) Transaction marketing
(2) Door-to-door marketing
(3) Relationship marketing
(4) Internal marketing
(5) All of these
Ans. (3)
82. “Referrals” means_____
(1) Reference books
(2) Leads provided by operation staff
(3) Sales person
(4) Front-office staff
(5) Management
Ans. (2)
83. “Conversion” in sales language means_______
(1) Converting a buyer into a seller
(2) Converting a seller into buyer
(3) Converting a prospect into a client
(4) All of these
(5) None of these
Ans. (3)
84. Bank marketing is same as_____
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) All of these
(5) None of these
Ans. (2)
85. Leads can be provided by_____
(1) Friends and relatives
(2) Websites
(3) Directories
(4) Colleagues
(5) All of these
Ans. (5)
86. One of the following is not a sales activity. Find the same.
(1) Identifying leads
(2) Making a call
(3) Presentation
(4) Negotiations
(5) After-sales service
Ans. (5)
87. Selling is a function undertaken by____________ .
(2) All the employees
(3) Entire organization
(4) Outsourced agencies
(5) All of these
Ans. (3)
88. Find the correct statement
(1) Selling is same as marketing
(2) Selling is more than marketing
(3) Selling is part of marketing
(4) All of these
(5) None of these
Ans. (3)
89. Marketing is a function undertaken by_________ .
(1) All DSAs
(2) All front-office staff
(3) Whole organization
(4) All of these
(5) None of these
Ans. (3)
90. Non-product selling means__________.
(1) Selling variety of products
(2) Selling only one product
(3) Selling seasonal products
(4) Selling Services
(5) All of these
Ans. (4)
91. A vision statement is
(1) Not required for establishment companies
(2) Not required due to competition
(3) Not required as no one understand them
(4) A long term inspiration
(5) None of these
Ans. (4)
92. Effective bank marketing requires______
(1) Proper pricing
(2) Customized products
(3) Simple procedures
(4) Market research
(5) All of these
Ans. (5)
93. Direct marketing means_____
(1) Face-to-face marketing
(2) Melas
(3) Seminars
(4) Indoor marketing
(5) Online marketing
Ans. (1)
94. Indirect marketing means______
(1) Marketing by non-sales persons
(2) Market survey
(3) Market research
(4) Advertisement
(5) All of these
Ans. (5)
95. Marketing is – Find the wrong option
(1) An ancient concept
(2) A modern need
(3) A continuous affair
(4) A team effort
(5) A direct need for survival
Ans. (1)
96. Customer’s Relationship with the Bank is influenced by
(1) Customers’ attitudes
(2) Attitudes of bank staff
(3) Interest rates of the bank
(4) Attitudes of sales person
(5) All of these
Ans. (5)
97. Marketing is best suited in______
(1) Buyer’s market
(2) Seller’s market
(3) Internal marketing
(4) Direct marketing
(5) None of these
Ans. (1)
98. Delivery channels other than Bank counters are
(1) ATM’s
(2) Internet Banking
(3) Mobile Banking
(4) Tele banking
(5) All of these
Ans. (5)
99. Good selling skills involve_______
(1) Patience
(2) Perseverance
(3) Empathy
(4) Knowledge
(5) All of these
Ans. (5)
100. A ‘Lead’ in marketing jargon, means_________
(1) A metal
(2) A leash
(3) A likely
(4) A team leader
(5) None of these
Ans. (3)
101. Innovation means______
(1) Inspiration
(2) Enthusiasm
(3) Compensation
(4) Creativity
(5) All of these
Ans. (4)