Tag Archives | Marketing Management

Functions of Advertising

Advertising has become an essential marketing activity in the modern era of large-scale production and severe competition in the market. Advertising educates the people about new products and their uses - Advertising message about the utility of a product enables the people to widen their knowledge. It is advertising which has helped people in adopting new ways of life and [...]

By |2020-08-04T15:57:08+05:30August 4, 2020|Advertising|Comments Off on Functions of Advertising

Internal Marketing

Internal marketing is an on-going process that occurs strictly within a company or organisation whereby the functional process is to align, motivate and empower employees at all management levels to consistently deliver a satisfying customer experience. It acts as marketing strategy where the employees themselves are customers and they are termed as internal customers. It is used as a philosophy [...]

By |2020-07-06T17:43:33+05:30July 6, 2020|Internal Marketing|Comments Off on Internal Marketing

Marketing Communication Process

Communication implies the process of transmitting a message to the receiver in order to obtain a response. The communication process consists of all of the elements that go into the creation, transmission, reception, and interpretation of meaning from one party to another. The communication process is a part of any advertising or marketing program. When the marketer wants to communicate [...]

By |2020-06-30T08:57:43+05:30June 30, 2020|Marketing Communication|Comments Off on Marketing Communication Process
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