List of 100+ marketing question and answers for SBI Associate Bank PO Exams! This will help you to learn about the frequently asked objective type questions on marketing especially compiled for banking students and aspirants. Further this will also assist you in the preparation of SBI Clerk, SBI Assistance & Stenographers, IBPS and other banking exams.
1. Marketing is best suited in __________
(1) Buyers’ market
(2) Sellers’ market
ADVERTISEMENTS:
(3) Internal marketing
(4) Direct marketing
(5) None of these
Ans. (1)
ADVERTISEMENTS:
2. Which of the following is an indirect tax?
(1) Wealth tax
(2) Corporation tax
(3) Excise duty
ADVERTISEMENTS:
(4) Capital gains tax
(5) None of these
Ans. (3)
3. ‘Definitely Male’ this advertisement line is for which Motor Cycle?
ADVERTISEMENTS:
(1) Hero Honda
(2) TVS
(3) Bajaj
(4) LML
ADVERTISEMENTS:
(5) None of these
Ans. (3)
4. Delivery channels other than Bank counters are __________
(1) ATM’s
ADVERTISEMENTS:
(2) Internet Banking
(3) Tele Banking
(4) All of these
(5) None of these
ADVERTISEMENTS:
Ans. (4)
5. Customer’s Relationship with the Bank is influenced by:
(1) Customers’ attitudes
(2) Attitudes of Bank staff
(3) Interest rates of the Bank
(4) Attitudes of salespersons
ADVERTISEMENTS:
(5) None of these
Ans. (2)
6. Efficient marketing style requires
(1) Proper planning
(2) Good communication skills
(3) Team work
ADVERTISEMENTS:
(4) Knowledge of products
(5) All of these
Ans. (5)
7. Indirect Marketing means:
(1) Marketing by non-sales persons
(2) Market Survey
ADVERTISEMENTS:
(3) Market Research
(4) Advertisements
(5) None of these
Ans. (4)
8. Direct Marketing means:
(1) Face-to-face marketing
ADVERTISEMENTS:
(2) Melas
(3) Seminars
(4) Indoor marketing
(5) None of these
Ans. (1)
9. Effective Bank Marketing requires:
ADVERTISEMENTS:
(1) proper pricing
(2) customised products
(3) simple procedures
(4) All of these
(5) None of these
Ans. (4)
10. Selling is a function undertaken by:
(1) All the sales persons
(2) All the employees
(3) Entire organization
(4) Outsourced agencies
(5) None of these
Ans. (1)
11. Which one of the following is NOT a sales activity?
(1) Identifying leads
(2) Making a call
(3) Negotiation
(4) After-sales service
(5) None of these
Ans. (4)
12. “Relationship” in Marketing means:
(1) Relation between salesperson
(2) Relation between buyer and seller
(3) Relation between company and consumer
(4) All of these
(5) None of these
Ans. (3)
13. “Making a Call” means:
(1) Calling on a prospective customer
(2) Explaining product details
(3) Negotiating a deal
(4) Arguing with a customer
(5) None of these
Ans. (1)
14. Marketing is termed as successful, when:
(1) There is a rise in the number of salesmen
(2) There is no need for post-sales service
(3) There is no need to give discounts
(4) There is rise in sales through
(5) None of these
Ans. (4)
15. Market Research is needed for:
(1) Choosing the right sales persons
(2) Choosing the right products
(3) Making proper marketing decisions
(4) Deciding the sales incentives
(5) None of these
Ans. (3)
16. Sales forecasting involves study of:
(1) Proper selling price
(2) Sales planning
(3) Distribution outlets
(4) All of these
(5) None of these
Ans. (4)
17. Advertisements are required for:
(1) Boosting the production levels
(2) Motivating the employees
(3) Boosting the sales
(4) All of these
(5) None of these
Ans. (3)
18. Price (P) is an important factor for effective marketing. What are the other P’s?
(1) Product, Promotion and Place
(2) Place, Persuasion and Promotion
(3) Pride, Person and Place
(4) Product, Paper and Person
(5) None of these
Ans. (1)
19. Which one of the following is TRUE?
(1) Marketing is not required in monopolistic situation
(2) Marketing has role to play in production levels
(3) Marketing depends on competitors’ performance
(4) Marketing is not required in Public enterprises
(5) None of these
Ans. (3)
20. Market segmentation helps in:
(1) Focused marketing
(2) Improved lead generation
(3) Identifying the target group
(4) All of the above
(5) None of the above
Ans. (4)
21. Digital Marketing is:
(1) a way of Direct Marketing
(2) a way of Indirect Marketing
(3) a strategy of the DSAs
(4) All of these
(5) None of these
Ans. (1)
22. Cross – selling means:
(1) Selling other products to existing customers
(2) Selling to Red Cross members
(3) Selling to Blue Cross members
(4) Selling across countries
(5) None of these
Ans. (1)
23. Bancassurance means –
(1) Selling insurance products through banks
(2) Assurance given by banks to Loaners
(3) Assurance to bank with one bank
(4) Assurance to repay loans
(5) None of these
Ans. (1)
24. The Target Group for Credit Cards is –
(1) All Card holders
(2) All existing borrowers
(3) Individuals with taxable income
(4) All of these
(5) None of these
Ans. (4)
25. A ‘Target Group’ in Marketing means:
(1) To whom the sales should be directed
(2) A Group of Sellers
(3) A Group of Buyers
(4) A Group of Products
(5) None of these
Ans. (1)
26. Value-added services means:
(1) Giving full value for money
(2) Better value for higher price
(3) Costlier service
(4) Additional service
(5) None of these
Ans. (4)
27. ‘Benchamark’ means:
(1) Set standards
(2) Products lined up on a bench
(3) Salesmen sitting on a bench
(4) Mark on a bench
(5) None of these
Ans. (1)
28. A DSA means:
(1) Directly Selling Authority
(2) Directly Selling Agent
(3) Direct Selling Authority
(4) Direct Selling Agent
(5) None of these
Ans. (4)
29. A ‘Call Centre’ is:
(1) A place where Salesmen meet every day
(2) A Training Centre
(3) A Back Office set up where customer queries are answered
(4) Customers’ meeting place
(5) None of these
Ans. (3)
(1) A Profession
(2) Tele-talk
(3) Calling on a Prospect
(4) A Call Centre
(5) None of these
Ans. (3)
31. Internal Marketing means:
(1) Selling to on self
(2) Selling of samples
(3) Selling to the employees
(4) Selling to foreign markets
(5) None of these
Ans. (3)
32. Market share means:
(1) Market price of shares
(2) Sensex
(3) Share market
(4) Share of business among peers
(5) None of these
Ans. (4)
33. Market size means:
(1) Size of marketing staff
(2) Size of the Organisation
(3) Scope for profits
(4) Scope for marketing
(5) None of these
Ans. (4)
34. Service Marketing is the same as:
(1) Relationship Marketing
(2) Transaction Marketing
(3) Internal Marketing
(4) All of those
(5) None of these
Ans. (1)
35. Marketing in Banks is required for –
(1) Getting new customers
(2) Lending
(3) Accepting of deposits
(4) All of these
(5) None of these
Ans. (4)
36. In ‘Double-win’ strategy-
(1) Customer gets an additional benefit
(2) Customer gets price debate
(3) Both customs and the sales person come out with sense of satisfaction
(4) Both (1) and (2)
(5) None of these
Ans. (2)
37. Consumer behavior is ‘Perception is a process through which
(1) a consumer make ultimate purchasing
(2) a consumer is satisfied
(3) a consumer’s mind receives, organizes and interprets physical stimuli
(4) Both (1) and (3)
(5) None of these
Ans. (3)
38. Sales forecast implies
(1) an estimate of the maximum possible sales opportunities present in a particular market segment
(2) an estimate of sales, in physical units, in a future period
(3) Both (1) and (2)
(4) Neither (1) nor (2)
(5) None of these
Ans. (3)
39. In advertising for___________ is not allowed on T.V.
(1) Liquor
(2) Cigarettes
(3) Books
(4) Both (1) and (2)
(5) Neither (1) nor (2)
Ans. (4)
40. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain. This theory is called
(1) Quickest the best
(2) Instant service
(3) Service on time
(4) Timely effort
(5) None of these
Ans. (2)
41. Marketing is best suited in __________.
(1) Buyers’ market
(2) Sellers’ market
(3) Internal marketing
(4) Direct marketing
(5) None of these
Ans. (1)
42. Which of the following is an indirect tax?
(1) Wealth tax
(2) Corporation tax
(3) Excise duty
(4) Capital gains tax
(5) None of these
Ans. (3)
43. ‘Definitely Male’ this advertisement line is for which Motor Cycle?
(1) Hero Honda
(2) TVS
(3) Bajaj
(4) LML
(5) None of these
Ans. (3)
44. Delivery channels other than Bank counters are __________.
(1) ATM’s
(2) Internet Banking
(3) Tele Banking
(4) All of these
(5) None of these
Ans. (4)
45. Customer’s Relationship with the Bank is influenced by:
(1) Customers’ attitudes
(2) Attitudes of Bank staff
(3) Interest rates of the Bank
(4) Attitudes of salespersons
(5) None of these
Ans. (2)
46. Efficient marketing style requires
(1) Proper planning
(2) Good communication skills
(3) Team work
(4) Knowledge of products
(5) All of these
Ans. (5)
47. Indirect Marketing means:
(1) Marketing by non-sales persons
(2) Market Survey
(3) Market Research
(4) Advertisements
(5) None of these
Ans. (4)
48. Direct Marketing means:
(1) Face-to-face marketing
(2) Melas
(3) Seminars
(4) Indoor marketing
(5) None of these
Ans. (1)
49. Effective Bank Marketing requires:
(1) proper pricing
(2) customised products
(3) simple procedures
(4) All of these
(5) None of these
Ans. (4)
50. Selling is a function undertaken by:
(1) All the sales persons
(2) All the employees
(3) Entire organization
(4) Outsourced agencies
(5) None of these
Ans. (1)
51. Which one of the following is NOT a sales activity?
(1) Identifying leads
(2) Making a call
(3) Negotiation
(4) After-sales service
(5) None of these
Ans. (4)
52. “Relationship” in Marketing means:
(1) Relation between salesperson
(2) Relation between buyer and seller
(3) Relation between company and consumer
(4) All of these
(5) None of these
Ans. (3)
53. “Making a Call” means:
(1) Calling on a prospective customer
(2) Explaining product details
(3) Negotiating a deal
(4) Arguing with a customer
(5) None of these
Ans. (1)
54. Marketing is termed as successful, when:
(1) There is a rise in the number of salesmen
(2) There is no need for post-sales service
(3) There is no need to give discounts
(4) There is rise in sales through
(5) None of these
Ans. (4)
55. Market Research is needed for:
(1) Choosing the right sales persons
(2) Choosing the right products
(3) Making proper marketing decisions
(4) Deciding the sales incentives
(5) None of these
Ans. (3)
56. Sales forecasting involves study of:
(1) Proper selling price
(2) Sales planning
(3) Distribution outlets
(4) All of these
(5) None of these
Ans. (4)
57. Advertisements are required for:
(1) Boosting the production levels
(2) Motivating the employees
(3) Boosting the sales
(4) All of these
(5) None of these
Ans. (3)
58. Price (P) is an important factor for effective marketing. What are the other P’s?
(1) Product, Promotion and Place
(2) Place, Persuasion and Promotion
(3) Pride, Person and Place
(4) Product, Paper and Person
(5) None of these
Ans. (1)
59. Which one of the following is TRUE?
(1) Marketing is not required in monopolistic situation
(2) Marketing has role to play in production levels
(3) Marketing depends on competitors’ performance
(4) Marketing is not required in Public enterprises
(5) None of these
Ans. (3)
60. Market segmentation helps in:
(1) Focused marketing
(2) Improved lead generation
(3) Identifying the target group
(4) All of the above
(5) None of the above
Ans. (4)
61. Digital Marketing is:
(1) a way of Direct Marketing
(2) a way of Indirect Marketing
(3) a strategy of the DSAs
(4) All of these
(5) None of these
Ans. (1)
62. Cross – selling means:
(1) Selling other products to existing customers
(2) Selling to Red Cross members
(3) Selling to Blue Cross members
(4) Selling across countries
(5) None of these
Ans. (1)
63. Bancassurance means –
(1) Selling insurance products through banks
(2) Assurance given by banks to Loaners
(3) Assurance to bank with one bank
(4) Assurance to repay loans
(5) None of these
Ans. (1)
64. The Target Group for Credit Cards is –
(1) All Card holders
(2) All existing borrowers
(3) Individuals with taxable income
(4) All of these
(5) None of these
Ans. (4)
65. A ‘Target Group’ in Marketing means:
(1) To whom the sales should be directed
(2) A Group of Sellers
(3) A Group of Buyers
(4) A Group of Products
(5) None of these
Ans. (1)
66. Value-added services means:
(1) Giving full value for money
(2) Better value for higher price
(3) Costlier service
(4) Additional service
(5) None of these
Ans. (4)
67. ‘Benchamark’ means:
(1) Set standards
(2) Products lined up on a bench
(3) Salesmen sitting on a bench
(4) Mark on a bench
(5) None of these
Ans. (1)
68. A DSA means:
(1) Directly Selling Authority
(2) Directly Selling Agent
(3) Direct Selling Authority
(4) Direct Selling Agent
(5) None of these
Ans. (4)
69. A ‘Call Centre’ is:
(1) A place where Salesmen meet every day
(2) A Training Centre
(3) A Back Office set up where customer queries are answered
(4) Customers’ meeting place
(5) None of these
Ans. (3)
(1) A Profession
(2) Tele-talk
(3) Calling on a Prospect
(4) A Call Centre
(5) None of these
Ans. (3)
71. Internal Marketing means:
(1) Selling to on self
(2) Selling of samples
(3) Selling to the employees
(4) Selling to foreign markets
(5) None of these
Ans. (3)
72. Market share means:
(1) Market price of shares
(2) Sensex
(3) Share market
(4) Share of business among peers
(5) None of these
Ans. (4)
73. Market size means:
(1) Size of marketing staff
(2) Size of the Organisation
(3) Scope for profits
(4) Scope for marketing
(5) None of these
Ans. (4)
74. Service Marketing is the same as:
(1) Relationship Marketing
(2) Transaction Marketing
(3) Internal Marketing
(4) All of those
(5) None of these
Ans. (1)
75. Marketing in Banks is required for –
(1) Getting new customers
(2) Lending
(3) Accepting of deposits
(4) All of these
(5) None of these
Ans. (4)
76. In ‘Double-win’ strategy-
(1) Customer gets an additional benefit
(2) Customer gets price debate
(3) Both customs and the sales person come out with sense of satisfaction
(4) Both (1) and (2)
(5) None of these
Ans. (2)
77. Consumer behaviour is ‘Perception is a process through which
(1) a consumer make ultimate purchasing
(2) a consumer is satisfied
(3) a consumer’s mind receives, organizes and interprets physical stimuli
(4) Both (1) and (3)
(5) None of these
Ans. (3)
78. Sales forecast implies
(1) an estimate of the maximum possible sales opportunities present in a particular market segment
(2) an estimate of sales, in physical units, in a future period
(3) Both (1) and (2)
(4) Neither (1) nor (2)
(5) None of these
Ans. (3)
79. In advertising for___________ is not allowed on T.V.
(1) Liquour
(2) Cigarattes
(3) Books
(4) Both (1) and (2)
(5) Neither (1) nor (2)
Ans. (4)
80. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain. This theory is called
(1) Quickest the best
(2) Instant service
(3) Service on time
(4) Timely effort
(5) None of these
Ans. (2)
81. The type of sales force structure in which the sales force sells along product lines is called a:
(1) territorial sales force
(2) product sales force
(3) customer sales force
(4) retail sales force
(5) none of these
Ans. (2)
82. All of the following factors can affect the attractiveness of a market segment EXCEPT?
(1) the presence of many strong and aggressive competitors
(2) the likelihood of government monitoring
(3) actual or potential substitute products
(4) the power of buyers in the segment
(5) None of these
Ans. (2)
83. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC?
(1) decline stage
(2) introduction stage
(3) growth stage
(4) maturity stage
(5) none of these
Ans. (1)
84. __________has the advantage of being high in selectivity; low cost, immediacy and interactive capabilities.
(1) Direct Mail
(2) Outdoor
(3) Online
(4) Radio
(5) None of these
Ans. (3)
85. Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of sales forces structure?
(1) Territorial sales force
(2) Product sales force
(3) Customer sales force
(4) Hybrid sales force
(5) None of these
Ans. (1)
86. ___________ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
(1) Idea generation
(2) Concept development and testing
(3) Idea screening
(5) None of these
Ans. (3)
87. Advertisements are required for:
(1) Boosting the production levels
(2) Motivating the employees
(3) Boosting the sales
(4) All of these
(5) None of these
Ans. (4)
88. For effective selling, salesman should be which of the following:
(1) Pushy
(2) Aggressive
(3) Timid
(4) Calmness
(5) None of these
Ans. (2)
89. Customer Loyalty means:
(1) shifting of customers from one bank to another
(2) customers banking with one bank exclusively
(3) customers returning lost items
(4) customers giving gifts to banks
(5) none of these
Ans. (2)
90. Rural Marketing involves:
(1) selling to farmers and agriculturalists
(2) selling to rural households
(3) selling to rural industries
(4) All the above
(5) None of these
Ans. (4)
91. Which is the Four C’s of marketing?
(1) customer, cost, communication, convenience
(2) corporate, cost, communication, convenience
(3) consumer, cost, communication, convenience
(4) competition, cost, communication, convenience
(5) none of these
Ans. (3)
92. Promotion in Marketing means
(1) passing an examination
(2) elevation from one grade to another
(3) selling the products through various means
(4) selling the product in specific areas
(5) None of these
Ans. (3)
93. Sources of Sales Leads are
(1) Data Mining
(3) Media Outlets
(4) Promotional Programs
(5) All of these
Ans. (5)
94. One of the methods for Market Monitoring is
(2) to discuss with other sales persons
(3) to monitor media outlets
(4) All of these
(5) None of these
Ans. (2)
95. Market Expansion means
(1) buying more companies
(2) buying more products
(3) hiring more staff
(4) firing more staff
(5) None of these
Ans. (5)
96. Effective marketing helps in
(1) developing new products
(2) creating a competitive environment
(3) building demand for products
(4) All of these
(5) None of these
Ans. (4)
97. A Call in Marketing means
(1) to phone the customers
(2) to visit the customers
(3) to visit the marketing site
(4) to call on prospective customers
(5) None of these
Ans. (4)
98. Delivery Channel means
(1) places where products are made available to the buyers
(2) maternity wards
(3) handing over the products to the buyers
(4) All of these
(5) None of these
Ans. (1)
99. Market segmentation means dividing
(1) The marketing teams into small groups
(2) The employees as per their grades
(3) The products, as per their usage
(4) The products, as per their life cycle
(5) The market, as per the tastes and needs of different groups
Ans. (5)
100. Innovation means
(1) Product Designing
(2) New ideas
(3) Impulse
(4) Both (1) and (2)
(5) None of these
Ans. (4)
101. SWOT analysis refers to________
(1) Marketing tool to understand constraints and potentials of self and competitor
(2) External environment analysis
(3) Internal environment analysis
(4) Strategic planning for selling product
(5) South-West organization for trade
Ans. (1)
102. Service after sale is NOT the function of
(1) Marketing staff
(2) Seller
(3) Director of the company
(4) Employees of the company
(5) All of the above
Ans. (1)
103. Rural Markets are
(1) Homogeneous
(2) Heterogeneous
(3) Organized
(4) Un-organized
(5) None of these
Ans. (2)
104. When very little is known about the problem being examined, which type of marketing research is done?
(1) Exploratory Research
(2) Descriptive Research
(3) Casual Research
(4) Predictive Research
(5) None of these
Ans. (1)