List of 200+ most probable question and answers on marketing management for SBI Associate Bank PO Exam (2019)! This will also help you to learn about the objective type questions and answers on marketing for SBI, IBPS, BANK PO, SBI Assistance & Stenographer, SBI Associate Clerk, General Insurance AO and other banking exams.
1. Marketing in Banks is required for_____________
(1) Getting new customers
(2) Retaining existing customers
ADVERTISEMENTS:
(3) Lending
(4) Accepting of deposits
(5) All of the above
Ans. (5)
ADVERTISEMENTS:
2. Service Marketing is the same as_____________
(1) Relationship Marketing
(2) Transaction Marketing
(3) Internal Marketing
ADVERTISEMENTS:
(4) All of the above
(5) None of the above
Ans. (1)
3. Market Size means_____________
ADVERTISEMENTS:
(1) Size of marketing Staff
(2) Size of the organization
(3) Scope for profits
(4) Scope for marketing
ADVERTISEMENTS:
(5) None of these
Ans. (3)
4. Market share means ___________
(1) Market price of shares
ADVERTISEMENTS:
(2) Sensex
(3) Share market
(4) Share of business among peers
(5) Market volatility
ADVERTISEMENTS:
Ans. (4)
5. Internal Marketing means____________
(1) Selling to oneself
(2) Selling to the employees
(3) Selling of samples
(4) Selling to foreign markets
ADVERTISEMENTS:
(5) None of these
Ans. (5)
6. A ‘Call’ means ___________
(1) A profession
(2) Tele-talk
(3) Calling on a Prospect
ADVERTISEMENTS:
(4) A call centre
(5) All of the above
Ans. (3)
7. A ‘Call Centre’ is___________
(1) A place where salesmen meet every day
(2) A training centre
ADVERTISEMENTS:
(3) A back office set up where customer queries are answered
(5) All of the above
Ans. (3)
8. A presentation means____________
(1) Display of products
ADVERTISEMENTS:
(2) Explaining the utility of products
(3) A gift
(4) Display of communication skills
(5) All of the above
Ans. (2)
9. A DSA means__________
ADVERTISEMENTS:
(1) Directly Selling Authority
(2) Directly Selling Agent
(3) Direct Selling Authority
(4) Direct Selling Agent
(5) Distributors Selling Agencies
Ans. (4)
10. ‘Benchmark’ means______________
(1) Products lined up on a bench
(2) Salesmen sitting on a bench
(3) Set standards
(4) Marks on a bench
(5) None of the above
Ans. (3)
11. Value – added services means_____________
(1) Giving full value for money
(2) Better value for higher price
(3) Costlier service
(4) Additional service
(5) All the above
Ans. (4)
12. CRM means____________
(1) Customer Relationship Management
(2) Customer Retention Manager
(3) Customer Relatives Meet
(4) Channel Rout Market
(5) Channel Representative Manager
Ans. (1)
13. A ‘Target Group’ in Marketing_____________
(1) To whom the sales should be directed
(2) A group of sellers
(3) A group of buyers
(4) A group of products
(5) All the above
Ans. (1)
14. The target group for credit cards is__________
(1) All Card Holders
(2) All existing borrowers
(3) Individuals with taxable income
(4) All of these
Ans. (5)
15. Bancassurance means_____________
(1) Assurance given by banks to Loanees
(2) Assurance to bank with one bank
(4) Assurance to give good service
(5) Selling insurance products through banks
Ans. (5)
16. Cross – Selling means____________
(1) Selling with a cross face
(2) Selling to Red Cross members
(3) Selling to Blue Cross members
(4) Selling across countries
(5) Selling other products to existing customers
Ans. (5)
17. ATM means___________
(1) Any Time Marketing
(2) Any Time Money
(3) Any Time Machine
(4) Automated Teller Machine
(5) Automatic Teller Money
Ans. (4)
18. Digital Marketing is____________
(1) A way of Direct Marketing
(2) A way of Indirect Marketing
(3) A strategy of the DSAs
(4) All of these
(5) None of these
Ans. (2)
19. Market Segmentation helps in_____________
(1) Identifying the target group
(2) Focussed marketing
(3) Improved lead generation
(4) All of the above
(5) None of the above
Ans. (4)
20. Only one of the following is TRUE. Find the same
(1) Marketing is not required in a monopolistic situation
(2) Marketing is not required in Public enterprises
(3) Marketing depends on competitors’ performance
(4) Marketing has no role to play in production levels
(5) Motivated employees do not require sales incentives
Ans. (4)
21. Price is an important factor for effective marketing. What are the other Ps?
(1) Product, Promotion & Place
(2) Place, Persuasion & Promotion
(3) Price, Person & Place
(4) Product, Paper & Person
(5) None of the above
Ans. (1)
22. Advertisements are required for__________
(1) Boosting the production levels
(2) Motivating the employees
(3) Increasing Sales
(4) All of the above
(5) None of the above
Ans. (4)
23. Sales forecasting involves study of____________
(1) Proper selling price
(2) Sales planning
(3) Distribution outlets
(4) Consumer needs and demands
(5) All of the above
Ans. (5)
24. Market Research is needed for______________
(1) Choosing the right sales person
(2) Choosing the right products
(3) Marking proper marketing decisions
(4) Deciding the sales incentives
(5) None of these
Ans. (3)
25. Marketing is termed as successful, when
(1) There is a rise in the number of salesmen
(2) There is no need for post-sales services
(3) There is no need to give discounts
(4) There is rise in sales through more clients
(5) Marketing is an ongoing process and hence, can never be successful
Ans. (4)
26. Direct Marketing means______________
(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
(5) Achieving targets
Ans. (3)
27. Web marketing involves______________
(1) Selling web cameras
(2) Web advertisements
(3) E-mail chatting
(4) Browsing the web
(5) Door-to-Door canvasing
Ans. (2)
28. The ultimate aim of Marketing is to provide
(1) More business to the Company
(2) More profit
(3) More staff
(4) More production
(5) More products
Ans. (1)
29. Selling Process includes____________
(1) Publicity
(2) Lead generation
(3) Cross-country contacts
(4) Product Designing
(5) Product Re-designing
Ans. (2)
30. Market share means____________
(1) Paid up capital
(2) Shares held by employees
(3) Share of business volume as compared to other companies
(4) Share price of the company quoted in the market
(5) Sensex
Ans. (3)
31. Market share can be increased by_____________
(1) Increasing the number of sales persons
(2) Increasing the sales volume
(3) Increasing the products
(4) Increasing production
(5) Rewriting profits
Ans. (2)
32. Market segmentation means
(1) Segmentation of sales teams
(2) Allocation of territory
(3) Sales arrangement
(4) Segmentation of target group according to their needs
(5) All hospitals
Ans. (4)
33. Referral means_____________
(1) Sales person
(2) All customers
(3) Lead provided by operation staff
(4) Calling the existing purchasers
(5) All purchasers
Ans. (3)
34. “USP” in marketing means
(1) Unique Selling Practices
(2) Uniform Selling Practices
(3) United Sales Persons
(4) Unique Selling Proposition
(5) Useful Sales Person
Ans. (4)
35. The meaning of “Conversation” in terms of sales is
(1) Designing new products
(2) Converting Purchasers into sellers
(3) Converting sellers into purchasers
(4) Converting perspective customers into purchasers
(5) Conversion of religion
Ans. (4)
36. Online Marketing is mostly useful for marketing of
(1) Saving Accounts
(2) Credit cards
(3) Home loans
(4) NRI deposits
(5) Business accounts
Ans. (4)
37. Cross selling means
(1) City to city sales
(2) Selling with cross face
(3) Selling with crossed finger
(4) Selling products to existing customers
(5) Cold calling
Ans. (4)
38. Marketing Strategy means?
(1) Ideas for new employment
(2) Old techniques of selling
(3) Techniques for improving marketing activities
(4) Techniques for increasing production
(5) Networking
Ans. (3)
39. Target group means?
(1) All purchasers
(2) All sales persons
(3) Targeted purchasers
(4) All consumers
(5) Delivery persons
Ans. (3)
40. What is the USP of saving accounts?
(1) High rate of interest
(2) Easy operation
(3) Risky transactions
(4) Expensive transactions
(5) Back office facility
Ans. (2)
41. Good marketing requires one of the following–
(1) Proper planning
(2) Good team work
(3) Good communication skills
(4) Knowledge of products
(5) All of these
Ans. (5)
42. On the basis of geographical area, this kind of market does NOT exist:
(1) Retail Market
(2) Local Market
(3) Regional Market
(4) National Market
(5) Global Market
Ans. (1)
43. Importance of marketing has increased in the recent years due to which of the following:
(1) Consumer experiencing wide choices of goods and services
(2) Availability of information to consumer about goods and services
(3) Customised and target communications and offerings
(4) All the above
(5) None of the above
Ans. (4)
44. Services offered by the banks fall under category of goods:
(1) Inseparable
(2) Which can be touched
(3) Intangible
(4) Which can be evaluated only after use
(5) All the above
Ans. (3)
45. It is difficult to standardize the output of certain services, as these are delivered by human beings. This element is reflected in which of the following terms.
(1) Intangible
(2) Inseparable
(3) Heterogeneous
(4) Perishable
(5) All the above
Ans. (3)
46. The process of production and consumption of services take place simultaneously is called:
(1) Market
(2) Marketing
(3) Services
(4) Products
(5) All the above
Ans. (3)
47. Which of the following additional tools are included in the marketing mix for services?
(1) People
(2) Physical evidence
(3) Process
(4) All the above
(5) None of the above
Ans. (4)
48. Under the concept of marketing, anything that can be offered to satisfy a want or need is called:
(1) Goods
(2) Services
(3) Product
(4) Any of the above
(5) None of the above
Ans. (3)
49. Successful firms make efforts to reach which of the following level of a product hierarchy for customer attraction:
(1) Core benefit
(2) Expected product
(3) Augmented product
(4) Potential product
(5) None of the above
Ans. (4)
50. __________comprises the process of developing and maintaining a portfolio of products that satisfy the needs of the customers from different segments:
(1) Product mix
(2) Product planning
(3) Product marketing
(4) Product manufacturing
(5) None of the above
Ans. (2)
51. Different products remain in existence for a different limited period. This is called:
(1) Product life cycle
(2) Product life
(3) Product maturity
(4) Product decline
(5) Product growth cycle
Ans. (1)
52. At growth stage of a product, the strategic thrust is on:
(1) Need to develop market
(2) Expand the market by penetration
(3) Protect the market share by retaining the existing customers
(4) Cut cost and reposition the product
(5) Any of the above
Ans. (2)
53. Which of the following is a reason for product elimination?
(1) Sales keep declining continuously without any possibility for improvement
(2) Profit keeps declining continuously without any possibility for improvement
(3) Product prices are declining continuously without any possibility for improvement
(4) Emergence and growth of substitute products
(5) All the above
Ans. (5)
54. When a firm adds attractive business that is unrelated to the existing business, such growth strategy is called:
(1) Intensive growth
(2) Integrative growth
(3) Diversification growth
(4) Any of the above
(5) None of the above
Ans. (4)
55. Zero level channel implies:
(1) Retail Trades selling through salesmen
(2) Direct selling by manufacturer to the consumer
(3) Retailer selling to consumer directly
(4) All the above
(5) None of the above
Ans. (2)
56. When single price is charged for all consumers without any discrimination, it is known as:
(1) Pricing strategy
(2) Single price
(3) Fixed price
(4) Dynamic price
(5) Variable price
Ans. (3)
57. What among the following purposes, for the consumer, is served by the price?
(1) Allocation of purchasing power among various products according to need
(2) Information about the quality or value of the product
(3) Details about availability of the product
(4) Both 1 & 2
(5) 1, 2 & 3
Ans. (4)
58. Business of a bank is increasing, but increase of business of other banks is higher than the increase in the business of the concerned bank. The result would be:
(1) Lowering of profits
(2) Lowering of business turnover
(3) Lowering of market price
(4) Increase in market share
(5) All the above
Ans. (3)
59. In India which among the following determines the prices of banking products:
(1) Government of India
(2) Reserve Bank of India
(4) Policy formulation by Boards of concerned banks
(5) All the above
Ans. (4)
60. What do you mean by ‘Causal Research’?
(1) Establishment of Cause and effect relationship
(2) Research which lacks purpose/ seriousness
(3) Study on Frequency of occurring things.
(4) All the above
(5) None of the above
Ans. (1)
61. Under marginal cost pricing, which of the following is generally ensured by a bank or firm?
(1) Fixed cost is fully recovered
(2) Fixed costs and variable costs are fully recovered
(3) Variable cost is fully recovered but fixed cost is not covered
(4) Variable cost is fully recovered and fixed cost is partial recovered
(5) All the above
Ans. (4)
62. A newspaper has fixed different prices for different locations, regions of countries, it is called:
(1) Geographical pricing
(2) Discrimination pricing
(3) Marginal cost pricing
(4) Value pricing
(5) Product-mix pricing
Ans. (1)
63. Which of the following pricing strategy is not suitable for new products?
(1) Market skimming
(2) Discriminatory pricing
(3) Market penetration
(4) Promotional pricing
(5) None of the above
Ans. (2)
64. Which of the following actions on the part of the marketing channels is a part of market information?
(1) Gather information about current customers
(2) Gather information about potential customers
(3) Gather information about competitors
(4) Disseminate the information to producer
(5) All the above
Ans. (5)
65. What do you mean by Brand Rejuvenation?
(1) It is like up-selling in credit card
(2) Cross selling a product to the existing customer
(3) Attracting/refocusing the attention of customer
(5) All the above
Ans. (3)
66. A bank makes use of certain other persons on hire basis for marketing of bank services. This process is called:
(1) Direct sale agents
(2) Direct marketing agents
(3) Direct representatives
(4) Outsourcing of financial services
(5) All the above
Ans. (4)
67. Which of the following is NOT a part of the promotion process in marketing?
(1) Persuasion
(2) Information
(3) Reminding
(4) Reinforcing
(5) Manufacturing quality product
Ans. (5)
68. A paid form of non-personal presentation and promotion is called:
(1) Direct Marketing
(2) Personal selling
(3) Advertising
(4) Public relation
(5) Product modification
Ans. (3)
69. A bank offers discount coupons to the customers availing consumer loans from the bank. Which of the following kinds of marketing mix is it?
(1) Direct marketing
(2) Personal selling
(3) Advertising
(4) Public relation
(5) Sales promotion
Ans. (5)
70. While taking a decision on ‘brand extension decision’ main factor to be considered are:
(1) Value perception from the point of view of customer
(2) Advantage of the product over the nearest competitors
(3) Quantity of sales
(4) None of the above
(5) Only 1 & 2
Ans. (5)
71. Major functions of a bank marketing management are to systematically manage the process of which of the following:
(1) Collection of information
(2) Evaluation of information
(3) Disseminating market information
(4) All the above
(5) Both 2 & 3
Ans. (4)
72. Which of the following is NOT a factor makes the MIS important in the present day environment?
(1) Information explosion
(2) Communication gap
(4) Non-price competition
(5) None of the above
Ans. (5)
73. Which of the following is/are a component of MIS?
(1) Internal records system
(2) Marketing research system
(3) Market intelligence system
(4) Marketing Management and science system
(5) All the above
Ans. (5)
74. Marketing Information System is concerned with information relating to which of the following?
(1) The computer hardware system used in handling the data base
(2) The set of input and output reports to collate and purvey information
(3) The structure of people, equipment and procedures for generating and processing the information
(4) The software used for collecting and processing the information
(5) All the above
Ans. (1)
75. Marketing persons need
(1) Innovative skills
(2) Laborious attitude
(3) Fighting nature
(4) Quality of imitating others
(5) Sympathetic approach
Ans. (1)
76. A ‘Prospect’ means
(1) A rude person
(2) A polite person
(3) A likely buyer
(4) A religious head
(5) A team leader
Ans. (3)
77. Social Marketing refers to
(1) Share market prices
(2) Marketing by the entire society
(3) Internet Marketing
(4) Marketing for a social cause
(5) Society bye-laws
Ans. (4)
78. A ‘Call’ means
(1) to call out to someone
(2) a profession
(3) a speech
(4) a new product
(5) a sales person visiting a likely buyer
Ans. (5)
79. Effective selling skills depends on
(1) knowledge level of competitors
(2) information about marketing staff
(3) information regarding Share Market
(4) knowledge of related markets
(5) information regarding political leaders
Ans. (4)
80. Modern styles of marketing include__________.
(1) digital marketing
(2) tele-marketing
(3) door-to-door marketing
(4) e-mail solicitation
(5) All of these
Ans. (5)
81. Marketing in Banks is required for_____________
(1) EMI is very low
(2) EMI is very high
(3) EMI is fluctuating
(4) EMI is constant
Ans. (1)
82. EMI is ballooning Advertisements are necessary for:
(1) only old products
(2) launching new products
(3) only costly products
(4) only obsolete products
(5) advertisements are wasteful expenses
Ans. (2)
83. Publicity is required for:
(1) generating more number of leads
(2) better training of sales persons
(3) market survey
(4) product designing
(5) OTC Marketing
Ans. (1)
84. NAV is the price of ___________
(1) Entire fund value
(2) one unit of a fund
(3) surrender value
(4) average value of shares
(5) dividends paid in a year
Ans. (2)
85. A master policy in the case of Life insurance indicates
(1) policy is sale
(2) policy is in the name of servant
(3) only one life is assured
(4) there are several beneficiaries
(5) life assured should be a male
Ans. (4)
86. Customer database is useful for ___________
(1) advertisements
(2) word-of-mouth publicity
(3) CRM Functions
(4) PR functions
(5) sales persons training
Ans. (3)
87. CRM (Customer Relationship Management) is ___________
(1) A pre-sales activity
(2) A tool for lead generation
(3) an ongoing daily activity
(4) the task of a DSA
(5) back office duty
Ans. (2)
88. Find the INCORRECT answer.
(1) cross-selling is an expensive way of marketing
(2) market segmentation can boost lead generations
(3) customer lifetime value is a marketing tool
(4) surrogate marketing is a type of viral marketing
(5) internet banking can replace ATMs
Ans. (5)
89. Financial inclusion needs canvassing the accounts of
(1) Financial Institutions
(2) NRIs
(3) HNIs
(4) Housewives
(5) Persons below a specified income level
Ans. (5)
90. Effective retail banking presupposes:
(1) Large premises
(2) Huge kiosks
(3) big sales force
(4) co-ordination between marketing and front office staff
(5) More products
Ans. (4)
91. Which of the following is NOT included in the 7P’s of Marketing?
(1) Placement
(2) Price
(3) Production
(4) Promotion
(5) Product
Ans. (1)
92. Analysis of marketing problem helps in
(1) Evaluating marketing opportunities
(2) Reducing marketing staff
(3) Reducing profits
(4) Motivation
(5) None of the above
Ans. (1)
93. Innovation in marketing is same as
(1) Motivation
(2) Perspiration
(3) Aspiration
(4) Creativity
(5) Team work
Ans. (4)
94. Market Segmentation is required for
(1) preferential market
(2) OTC Marketing
(3) Internal Marketing
(4) Identifying sales persons
(5) Identifying prospects
Ans. (5)
95. Bank ATMs are __________
(1) Alternate Delivery channels
(2) Market plans
(3) Personalized Products
(4) Tools for overcoming buyers resistance
(5) Motivating tools
Ans. (1)
96. A DSA helps in:
(1) Boosting Direct Sales
(2) Contacting Customers on Net
(3) Indirect Marketing
(4) Direct Telemarketing
(5) None of these
Ans. (4)
97. Successful marketing aims at:
(1) Increasing the sales volume
(2) Increasing the profits
(3) Increasing the outputs of the sales persons
(4) All of these
(5) None of these
Ans. (4)
98. Internet marketing means:
(1) Marketing to oneself
(2) Marketing to core self
(3) Marketing to the employees
(4) All of these
(5) None of these
Ans. (5)
99. Delivery channel means:
(1) Maternity wards
(2) Handing over the products to the buyers
(3) Place where products are made available to the buyers
(4) All of these
(5) None of these
Ans. (3)
100. Marketing Expansion means:
(1) Hiring more staff
(2) Firing more staff
(3) Buying more products
(4) Buying more companies
(5) Growth in sales through existing and new products
Ans. (5)
101. Negotiation skills help in
(1) Breaking the ice
(2) Arriving at consensus
(3) Carrying marketing further
(4) Mutual win-win result of bargaining
(5) All of these
Ans. (5)
102. What is Ad-Valorem Duties?
(1) Duties determined as a certain percentage of prices of the product
(2) Advertisement costs
(3) Selling price-cost price
(4) Either 2 or 3
(5) All the above
Ans. (1)
103. Expand ALCO:
(1) Asset-Liability Committee
(2) Asset Liability Company
(3) All India Locomotives
(4) Asset Liability Company Organisation
(5) None of the above
Ans. (1)
104. What is Asset Liability Manager (ALM)?
(1) Asset/liability management involves a set of techniques to create value and manage risks in a bank.
(2) To maintain profitable CD ratio
(3) Liquidity maintenance of banks
(4) Only 1 & 2
(5) None of the above
Ans. (1)
105. Product design is a function:
(1) Front office staff
(2) Back office staff
(3) Management
(4) Marketing and Research Team
(5) Loans department
Ans. (4)
106. What do you mean by augmented brand?
(1) Value addition to the customer services and benefits that are built around the core product or service offering
(2) Combining with two or more company products
(3) To increase the number of products
(4) To increase the number of branches
(5) None of the above
Ans. (1)
107. What are the elements of consumer behaviour?
(1) Attitude of customer
(2) Necessities of customer
(3) Tentative problems
(4) Benefits
(5) All the above
Ans. (5)
108. Which of the following does not include personal factors while purchasing a product?
(1) Age
(2) Standard of living
(3) Self-image
(4) Nationality
(5) All the above
Ans. (4)
109. Which of the following psychological factors does not influence consumer behaviour?
(1) Perception
(2) Self-esteem
(3) Self-confidence
(4) Income level
(5) None of the above
Ans. (4)
110. Buying process involves the following process:
(1) Identification of need
(2) Priority of the need
(3) Affordability
(4) Type of market
(5) Only 1, 2, 3
Ans. (5)
111. Motives of buying does NOT involve:
(1) Satisfaction
(2) Rest and recuperation
(3) Social life
(4) Consulting all users
(5) Only 1, 2, 3
Ans. (4)
112. Today marketing is:
(1) Product driven
(2) Services driven
(3) Improvement of bottom line (Profitability)
(4) Cost conscious
(5) Customer driven market
Ans. (5)
113. Ultimate decision of Consumer depends on:
(1) Cost
(2) Quality
(3) Benefits
(4) Guarantee and warranty
(5) All the above
Ans. (5)
114. In marketing, attitude can best be described as a:
(1) Erratic behaviour of sales person
(2) Erratic behaviour of customer
(3) Mental status of consumer
(4) Behaviour of the company
(5) None of the above
Ans. (3)
115. The level of satisfaction a consumer keeps towards a brand name is called:
(1) Brand equity
(2) Brand Name
(3) Brand utility
(4) Brand loyalty
(5) All the above
Ans. (4)
116. Incentives are paid to sales persons
(1) for missing the targets
(2) for surpassing the targets
(3) for identifying leads
(4) for designing products
(5) for travelling
Ans. (2)
117. Online Marketing is useful for
(1) selling old products
(2) sending e-mails
(3) increased products
(4) increased job opportunities
(5) increased expenses
Ans. (3)
118. Service marketing is the same as
(1) Internet Marketing
(2) Telemarketing
(3) Internal Marketing
(4) Relationship Marketing
(5) Marketing done by service class employees
Ans. (4)
119. ‘Push’ marketing style requires
(1) proper planning
(2) good pushing strength
(3) team work
(4) ability to identify the products
(5) aggressive marketing
Ans. (5)
120. One of the following is NOT included in the 7 P’s of Marketing. Find the same.
(1) Product
(2) Price
(3) Production
(4) Promotion
(5) People
Ans. (3)
121. Promotion in Marketing means
(1) passing an examination
(2) elevation from one grade to another
(3) selling the products through various means
(4) selling the product in specific areas
(5) None of these
Ans. (3)
122. Sources of Sales Leads are
(1) Data Mining
(2) Market Research
(3) Media Outlets
(4) Promotional Programs
(5) All of these
Ans. (5)
123. One of the methods for Market Monitoring is
(1) to watch TV serials
(2) to discuss with other sales persons
(3) to monitor media outlets
(4) All of these
(5) None of these
Ans. (3)
124. Market Expansion means
(1) firing more staff
(2) buying more products
(3) hiring more staff
(4) buying more companies
(5) None of these
Ans. (5)
125. Effective marketing helps in
(1) developing new products
(2) creating a competitive environment
(3) building demand for products
(4) All of these
(5) None of these
Ans. (4)
126. A Call in Marketing means
(1) to phone the customers
(2) to visit the customers
(3) to visit the marketing site
(4) to call on prospective customers
(5) None of these
Ans. (4)
127. Delivery Channel means
(1) maternity wards
(2) handing over the products to the buyers
(3) places where products are made available to the buyers
(4) All of these
(5) None of these
Ans. (3)
128. One of the following is a target group for the marketing of Internet Banking.
(1) All the customers
(2) All the educated customers
(3) All the computer educated customers
(4) Only creditors
(5) All of these
Ans. (3)
129. Innovation mean
(1) Product Designing
(2) New ideas
(3) Impulse
(4) Both (1) and (2)
(5) None of these
Ans. (4)
130. One of the following is a target group for the marketing of educational loan.
(1) All the customers
(2) Students
(3) Only poor students
(4) Students having promising educational track record
(5) All of these
Ans. (2)
131. Service after sale is NOT the function of
(1) Marketing staff
(2) Seller
(3) Director of the company
(4) Employees of the company
(5) All of the above are wrong
Ans. (1)
132. If done through________ the rural marketing would be more effective.
(1) fairs
(2) village fairs
(3) door to door campaign
(4) All of these
(5) None of these
Ans. (2)
133. Market Survey means
(1) Market Research
(2) Market Planning
(3) Marketing Strategies
(4) Market Monitoring
(5) All of these
Ans. (1)
134. ___________can be done through digital Banking.
(1) Mobile phone
(2) Internet
(3) Telephone
(4) All of these
(5) None of these
Ans. (1)
135. A good seller should have the following quality/qualities?
(1) Devotion to the work
(2) Submissive
(3) Sympathy
(4) All of these
(5) None of these
Ans. (4)
136. The rural marketing is not required because
(1) rural people do not understand marketing
(2) it’s not practical from the cost point of view
(3) it is sheer wastage of time
(4) All the above
(5) None of the above
Ans. (5)
137. Planned-cost service means
(1) Costly products
(2) Extra profit on the same cost
(3) Extra work by seller
(4) All of these
(5) None of these
Ans. (2)
138. Internet marketing means
(1) Self-marketing
(2) Core Groups monitoring
(3) Employees marketing
(4) All of these
(5) None of these
Ans. (5)
139. The aim of successful marketing is
(1) to increase the sale
(2) to increase the profit
(3) to increase the output of sellers
(4) All of these
(5) None of these
Ans. (4)
140. The market networking becomes______________ through networking.
(1) very difficult
(2) dull
(3) easy
(4) has no role in marketing
(5) None of these
Ans. (3)
141. Diversification in marketing means
(1) Marketing to different countries
(2) Marketing in many companies
(3) Marketing of the same product by many, diverse persons
(4) Marketing of new, diverse product
(5) All of the above
Ans. (3)
142. One of the following is NOT a pre-sales activity.
(1) Lead generation
(2) Product design
(3) Sales presentation
(4) After-sales service
(5) Scanning the Yellow Pages
Ans. (4)
143. Situation Analysis is useful for
(1) SWOT Analysis
(2) Analysis of Sales persons performances
(3) Analysis of capital markets
(4) Staff placement
(5) Area allocation
Ans. (1)
144. CRM (Customer Relationship Management) is
(1) a pre-sales activity
(2) a tool for lead generation
(3) an ongoing daily activity
(4) the task of a DSA
(5) customer complaints
Ans. (1)
145. Channel Finance can be considered only among
(1) Supply-chain distributors
(2) Chain snatchers
(3) NRIs
(4) Pensioners
(5) Housewives
Ans. (1)
146. Direct Marketing is useful for
(1) Designing Products
(2) Sending e-mails
(3) Increased production
(4) Increased job opportunities
(5) None of the above
Ans. (5)
147. The pricing strategy for credit cards depends on
(1) Competition
(2) Customer’s income
(3) Customer relations
(4) Customer awareness
(5) Customer usage
Ans. (2)
148. Offsite Marketing means
(1) Salespersons
(2) Marketing in the Production Department
(3) ATMs
(4) Marketing inside the Branch
(5) Marketing function outside the Branch
Ans. (5)
149. Which of the following is NOT correct with regard to marketing?
(1) Marketing is a Management Function
(2) Marketing is a Philosophy
(3) Marketing is not related to Business Activity alone.
(5) Objective of Marketing is to achieve customer satisfaction.
Ans. (4)
150. Which of the following is a part of Marketing Management?
(1) Identification of Business Opportunities
(2) Understanding the Customer needs
(3) Producing according to customer needs
(4) Delivering as per Customer convenience
(5) All the above
Ans. (5)
151. Proper marketing requires
(1) Planning
(2) Sympathy
(3) Knowledge of products
(4) (1) and (2) both
(5) (1) and (3) both
Ans. (5)
152. For promotion under 4Ps which aspect is not taken into account?
(1) Advertisement
(2) Sales Promotion
(3) Sales Force
(4) Public Relations
(5) None of the above
Ans. (5)
153. In 4Ps model for marketing, the place relates to which aspect?
(1) Distribution
(2) Production
(3) Transportation
(4) 1 & 3
(5) 2 & 3
Ans. (4)
154. What among the following is the feature of experienced goods?
(1) These are intangible
(2) These cannot be packaged
(3) These cannot be touched
(4) These can be evaluated only after use
(5) All the above
Ans. (5)
155. A Brand name is?
(1) A Symbol or a design for the purpose of identification.
(2) Its legal version is trademark
(3) It is given legal protection
(4) All the above
(5) None of the above
Ans. (4)
156. Rural Markets are
(1) Homogeneous
(2) Heterogeneous
(3) Organized
(4) Un-organized
(5) None of these
Ans. (2)
157. When very little is known about the problem being examined, which type of marketing research is done?
(1) Exploratory Research
(2) Descriptive Research
(3) Casual Research
(4) Predictive Research
(5) None of these
Ans. (1)
158. It is difficult to measure the morale of the sales team directly because
(1) It is a tangible state
(2) It is an intangible state
(3) Employees hide the truth
(4) All the above
(5) None of these
Ans. (2)
159. In Banking Services Market can be segmented on the basis of
(1) Density
(2) Customers
(3) Both 1 & 2
(4) Neither 1&2
(5) None of these
Ans. (3)
160. Sales targets are fixed on the basis of
(1) Past experience
(2) Time period
(3) Brand position
(4) All the above
(5) None of these
Ans. (4)
161. Which of the following is the best definition of a market?
(1) A shopping center
(2) An arrangement of buyers and sellers
(3) An industry with many competitors
(4) An industry that is not a monopoly
(5) None of above
Ans. (2)
162. What two factors determine prices in a market?
(1) Demand and supply
(2) Inflation and unemployment
(3) Number of buyers and sellers
(4) Interest rates and exchange rates
(5) None of these
Ans. (1)
163. Which of the following is NOT an example of legal trading activity?
(1) Cartels
(2) Price fixing
(3) Market sharing
(4) Discounting the price of new products
(5) None of these
Ans. (4)
164. Giffen goods are the goods for which demand decrease when their prices:
(1) Increase
(2) Decrease
(3) Remains constant
(4) Reduce to a certain level
(5) None of these
Ans. (2)
165. A market where there are many sellers offering an identical product and where there is free entry to the market is known as –
(1) Monopoly
(2) Oligopoly
(3) Perfect competition
(4) Monopolistic competition
(5) None of above
Ans. (3)
166. What tends to happen in the short term when there is excess demand in a market?
(1) Prices rises in the market
(2) Prices fall in the market
(3) Governments intervene by raising taxes
(4) Businesses makes lower profits
(5) None of the above
Ans. (1)
167. Market Expansion means:
(1) hiring more staff
(2) firing more staff
(3) buying more products
(4) buying more companies
(5) None of above
Ans. (5)
168. When price of good is held above equilibrium price, normal result will be
(1) Excess demand
(2) Increase in supply
(3) Increase in demand
(4) Surplus of product
(5) None of these
Ans. (4)
169. In short run to stay in business, firm must cover?
(1) Total costs
(2) Fixed costs
(3) Variable costs
(4) Normal profit
(5) None of these
Ans. (3)
170. Which of the following sector of economy produces unrefined raw materials?
(1) Primary sector
(2) Secondary sector
(3) Tertiary sector
(4) Public sector
(5) None of these
Ans. (1)
171. Profit is defined as:
(1) Value added less fixed assets
(2) Total revenues less direct costs
(3) Total revenues less total costs
(4) Cash receipt less cash payments
(5) None of above
Ans. (3)
172. Which of the following is an example of an indirect tax?
(1) Income tax
(2) Wealth tax
(3) Inheritance tax
(4) Corporation tax
(5) Value added tax
Ans. (5)
173. The market value of all final goods and services produced and made with the geographical boundaries of a country in a year is known as
(1) Gross Fiscal Deficit
(2) Gross National Saving
(3) Gross Domestic Product
(4) Gross Domestic Capital Formation
(5) None of the above
Ans. (3)
174. Micro economics is concerned with
A. Optimal production decisions
B. Optimal resource allocation
C. Pricing policy
(1) Only (A)
(2) Only (B)
(3) Only (C)
(4) Both (A) & (B)
(5) All (A), (B) & (C)
Ans. (5)
175. Government economic policy based on taxation and public expenditure is known as:
(1) Monetary policy
(2) Fiscal policy
(3) Economic policy
(4) Spending policy
(5) None of these
Ans. (2)
176. ‘Customisation’ means____
(1) Tailor-made products for each customer
(2) Customers selling goods
(3) Tailor-made products for each staff
(4) A selling process
(5) None of these
Ans. (1)
177. A Marketing Survey is required for:
(1) deciding marketing strategies
(2) deciding Product strategies
(3) deciding pricing strategies
(4) All of these
(5) None of these
Ans. (4)
178. Cross-selling means:
(1) Selling with a cross face
(2) Cross country marketing
(3) Selling other products to existing customers
(4) Selling to friends
(5) None of these
Ans. (3)
179. Credit cards are used for:
(1) Cash withdrawals
(2) Purchase of air tickets
(3) Purchase of consumable items from retail outlets
(4) All of these
(5) None of these
Ans. (4)
180. Customization is useful for:
(1) designing customer specific products
(2) advertisements
(3) publicity
(4) motivating the staff
(5) None of the above
Ans. (1)
181. Marketing channel means__________
(1) delivery period
(2) delivery time
(3) delivery person
(4) delivery place
(5) None of the above
Ans. (3)
182. PUSH marketing style requires
(1) proper planning
(2) good pushing strength
(3) team work
(4) ability to identify the products
(5) None of the above
Ans. (3)
183. Marketing is definitely required when
(1) Demand exceeds supply
(3) Supply equals demands
(4) Staff is in excess
(5) There is monopoly
Ans. (2)
184. Service marketing is the same as____________
(1) internet marketing
(2) tele marketing
(3) internal marketing
(4) relationship marketing
(5) None of the above
Ans. (1)
185. DSA means____________
(1) Direct Selling Agent
(2) Detective Service Agency
(3) Direct Supplying Agent
(4) Distribution and Sale Agency
(5) None of the above
Ans. (1)
186. DSA is required to be accepted in_____________
(1) online marketing
(2) designing products
(3) sending e-mails
(4) communication skills
(5) None of the above
Ans. (4)
187. Indirect marketing is undertaken______________
(1) by way of advertisements
(2) by delivering tong speeches
(3) by bank counters
(4) by cross-selling
(5) None of the above
Ans. (4)
188. Incentives are paid to sales persons____________
(1) for achieving targets
(2) for surprising the targets
(3) for identifying leads
(4) for designing products
(5) None of the above
Ans. (1)
189. Buyer residence can be overcome by___________
(1) cordial relation between buyer and seller
(2) good negotiations
(3) good after sales service
(4) persuasive communication
(5) None of the above
Ans. (1)
190. VAT is imposed:
(1) Directly on consumer
(2) On final stage of production
(3) On first stage of production
(4) On all stages between production and final sale
(5) None of the above
Ans. (4)
191. ‘Smart Money’ is a term used for:
(1) Internet Banking
(2) Credit Card
(3) Cash with Bank
(4) Cash with Public
(5) None of the above
Ans. (2)
192. Which of these do not grant any tax rebate?
(1) National Saving Certificate
(2) Indira Vikas Patra
(3) National Saving Scheme
(4) Public Provident Fund
(5) None of the above
Ans. (2)
193. Which of the following is public sector organisation?
(a) FCI (Food Corporation of India)
(b) FCI (Fertilizer Corporation of India)
(c) Cotton Corporation of India
(d) Jute Corporation of India
(1) Only a and b
(2) Only b and c
(3) Only c and d
(4) All of these
(5) None of the above
Ans. (4)
194. Which of the following banks organized ‘Mass CASA Account Campaign’ all over India recently?
(1) DenaBank
(2) HDFC Bank
(3) Syndicate Bank
(4) Axis Bank
(5) None of the above
Ans. (1)
195. Mutual Fund business from existing bank customers can be mobilized by
(1) Outdoor Marketing
(2) Telemarketing
(3) Cross-selling
(4) Internal Marketing
(5) All of the above
Ans. (3)
196. Market Segmentation means
(1) Territory allocation
(2) Market space
(3) Market place
(4) Dividing the target group as per their needs
(5) Sales persons’ groups
Ans. (4)
197. Marketing Opportunities means
(1) Availability of sales persons
(2) Availability of data
(3) Melas
(4) Scope for marketing
(5) Evaluation of performance
Ans. (4)
198. Marketing Research is useful for
(1) Deciding proper marketing strategies
(2) Deciding the sales persons
(3) Choosing old products
(4) Recruitment of staff
(5) Payment of bonus
Ans. (1)
199. Innovation in marketing is same as:
(1) Motivation
(2) Inspiration
(3) Aspiration
(4) Creativity
(5) Team work
Ans. (4)
200. ‘Buyer Resistance’ means
(1) Buyer’s interest in the product being sold
(2) Buyer fighting with the seller
(3) Buyer’s hesitation in buying the product
(4) Buyer becoming a seller
(5) Buyer buying the product
Ans. (3)
201. Which of the following pricing methods is NOT cost based method?
(1) Value pricing
(2) Target-return pricing
(3) Mark-up Pricing
(4) Marginal cost pricing
(5) All of these
Ans. (1)