This article throws light upon the four main behavioral principles for the advertising of products. The principles are: 1. Sensory Level Effect of Advertising 2. Cognitive Level Effect of Advertising 3. Personal Level Effect of Advertising 4. Sociological Level Effect of Advertising. Behavioural Principle # 1. Sensory Level Effect of Advertising: At the sensory level, the advertisement is considered as [...]
After reading this article you will learn about the economic effects of advertising. Although the advertising is generally accepted as being a useful business tool, there are many who question its value to society beyond its immediate commercial effect. This concern is manifested in the form of large number of criticisms which have been made both of advertisers and of [...]
This article throws light upon the fifteen main buying motives of people. The buying motives are: 1. Achievement 2. Independence 3. Exhibition 4. Recognition 5. Dominance 6. Affiliation 7. Nurfurance 8. Succorance 9. Sexuality 10. Stimulation 11. Diversion 12. Novelty 13. Understanding 14. Consistency 15. Security. Buying Motive # 1. Achievement: The need to perform difficult tasks, exercise one's skill [...]