Colour is the effective means of attracting attention. There is no doubt that the colour is better than black and white most of the times. But the important issue is how much better? Does the increased cost of colour justify its use? Is its psychological effect worth the premium price? Is it worth the price where the use of colour [...]
Pictures are the powerful interest way to get attention. There is an old Chinese proverb, "a picture is worth ten thousands words". Pictures play such an important part in our lives because pictures speak a universal language, they are understood easily by people in every walk of life. Unlike the understanding of words, the understanding of pictures requires no special [...]
This article throws light upon the four main behavioral principles for the advertising of products. The principles are: 1. Sensory Level Effect of Advertising 2. Cognitive Level Effect of Advertising 3. Personal Level Effect of Advertising 4. Sociological Level Effect of Advertising. Behavioural Principle # 1. Sensory Level Effect of Advertising: At the sensory level, the advertisement is considered as [...]