This article throws light upon the top nine methods for determining budget appropriation. The methods are: 1. The Percentage of Sales Method 2. Unit of Sales Method 3. Competitive Parity Method 4. Objective Task Method 5. Arbitrary Allocation Method 6. The Affordable Method 7. Sales Response & Decay Model 8. Communication Stage Model 9. Pay Out Planning Method. 1. The [...]
This article guides you about how to add value through media buying. Adding Value through Media Buying: Ad spend advantage is to make the media buying a vehicle for delivering unique value to the customer, save, don't splurge innovate, don't indulge, be extra ordinary not extravagant. For buying cheap air time on TV and radio—or space in the print media [...]
This article guides you about how to add value through media planning. Adding Value through Media Planning: For the effective implementation of advertising strategy, media planning plays a very important role. Choosing among the different media is a very difficult but very important task because the media vehicle will pipe the message to the target customer. In particular, media planning [...]