Tag Archives | Marketing

Components of Marketing Information System

A well-designed marketing information system consists of four major components: 1. Internal Accounting System 2. Marketing Intelligence System 3. Marketing Research System 4. Marketing Science System. Components of Marketing Information System # 1. Internal Accounting System: In this system the marketing executive receives the historical data from accounting books on sales, costs, inventories, receivable, payables, cash inflows and outflows, funds [...]

By |2018-10-29T15:15:01+05:30October 29, 2018|Marketing Information System|Comments Off on Components of Marketing Information System
Read More

Ethics in Marketing Research

Ethics in Marketing Research! A basic role for a marketing researcher is that of intermediary between the producer of a product and the marketplace. The marketing researcher facilitates the flow of information from the market or customer to the producer of the good or service. Such a situation, with three major players the producer, the customer and the market researcher [...]

By |2018-10-29T15:15:01+05:30October 29, 2018|Ethics in Marketing Research|Comments Off on Ethics in Marketing Research
Read More

Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing

In this article we will discuss about:- 1. Meaning of Franchising 2. Types of Franchises 3. Franchising goes Internationally 4. Future 5. Advantages [Benefits] 6. Disadvantages. Contents: Meaning of Franchising Types of Franchises Franchising goes Internationally Future of Franchising Advantages of Franchising Disadvantages of Franchising 1. Meaning of Franchising: Franchising is a method of doing business wherein a "franchisor" authorizes [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing
Read More
BusinessManagementIdeas.Com. All rights reserved.
Go to Top