Tag Archives | Marketing

Services Marketing: Meaning, Differences, Components, Importance and Analysis

Read this article to learn about Services Marketing. It's Meaning, differences, Components, Importance and Analysis of Services Marketing. Before understanding the meaning of ‘service marketing’ lets first try to understand the meaning of the term ‘service’. Services Marketing: Meaning, Differences, Components, Importance and Analysis Meaning of Services Marketing: Before understanding the meaning of ‘service marketing’ lets first try to understand [...]

By |2023-02-19T15:38:25+05:30May 25, 2018|Marketing|Comments Off on Services Marketing: Meaning, Differences, Components, Importance and Analysis
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Demand and Supply Management in Service Marketing

Demand and Supply Management in Service Marketing! In this article we will discuss about how to manage demand, supply and yield of service firms. Learn about:- 1. Introduction to Demand and Supply Management 2. Definition of Demand Management 3. Meaning of the Nature of Demand 4. Determining the Demand Pattern 5. Elements to Shape Demand Patterns 6. Other Methods of [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on Demand and Supply Management in Service Marketing
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Service Guarantee: Definition, Features, Benefits, Types and Design

In this article we will discuss about:- 1. Introduction to Service Guarantee 2. Meaning and Definitions of Service Guarantee 3. Features 4. Benefits 5. Types  6. Impacts of Guarantees on Customer Perceptions 7. Design 8. Service Guarantees Expedite Service Recovery 9. Organizational Impacts 10. Theoretical Perspectives for Investigating the Service Guarantee. Contents: Introduction to Service Guarantee Meaning and Definitions of [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Guarantee|Comments Off on Service Guarantee: Definition, Features, Benefits, Types and Design
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