In this article we will discuss about Consumer Behaviour: 1. Meaning of Consumer Behaviour 2. Examples of Consumer Buying Behaviour 3. Consumer Buying Process 4. Factors Influencing Consumer Behaviour 5. Models of Consumer Decision Making 6. Buying Motives of Consumers 7. Consumer Buying Behaviour 8. Role of Family in Shaping Consumer Behaviour 9. Reference Groups and Its Types and Other [...]
Behavioural Pattern of Participants in Periodic Markets! Periodic markets are the characteristic features of the present day developing world, as they were of medieval Europe. These markets are held periodically on some specific day or days of the week or month at some fixed sites and, thus, provide goods and services to the rural masses. The universal phenomena of periodic [...]
Spatial Linkages between Periodic and Daily Markets of Rajasthan! The behaviour of market-place participants is a determining factor of spatial interaction, not only within the market but also in a particular region. On the one hand every shopping centre or a shop has its spatial linkages, while on the other hand each market centre (periodic or permanent) have its regional [...]