Behavioural Pattern of Participants in Periodic Markets! Periodic markets are the characteristic features of the present day developing world, as they were of medieval Europe. These markets are held periodically on some specific day or days of the week or month at some fixed sites and, thus, provide goods and services to the rural masses. The universal phenomena of periodic [...]
Spatial Linkages between Periodic and Daily Markets of Rajasthan! The behaviour of market-place participants is a determining factor of spatial interaction, not only within the market but also in a particular region. On the one hand every shopping centre or a shop has its spatial linkages, while on the other hand each market centre (periodic or permanent) have its regional [...]
A well-designed marketing information system consists of four major components: 1. Internal Accounting System 2. Marketing Intelligence System 3. Marketing Research System 4. Marketing Science System. Components of Marketing Information System # 1. Internal Accounting System: In this system the marketing executive receives the historical data from accounting books on sales, costs, inventories, receivable, payables, cash inflows and outflows, funds [...]