In this article we will discuss about Customer Relationship Marketing (CRM)! Learn about:- 1. Introduction to Relationship Marketing 2. Definitions of CRM 3. History 4. Concept 5. Types 6. Objectives & Context 7. Purposes of Adopting CRM Processes 8. Features 9. Functions 10. Importance 11. Need 12. Management of Relationship 13. Strategies 14. Notes 15. Benefits 16. Disadvantages. What is [...]
Complete short and study notes on branding prepared for B.Com, M.Com, MBA and various competitive examination. In this article we will discuss about branding of product or services! Learn about:- 1. Short notes Meaning of Brand 2. Notes on the Importance of Branding 3. Creation of Brands 4. Brand Fundamentals Simplified 5. Types of Brands 6. Brand Name7. Brand Myths [...]
In this article we will discuss about Consumer Behaviour: 1. Meaning of Consumer Behaviour 2. Examples of Consumer Buying Behaviour 3. Consumer Buying Process 4. Factors Influencing Consumer Behaviour 5. Models of Consumer Decision Making 6. Buying Motives of Consumers 7. Consumer Buying Behaviour 8. Role of Family in Shaping Consumer Behaviour 9. Reference Groups and Its Types and Other [...]