In this article we will discuss about the distribution channels for product & services in a market! This article will help you to learn about the channels of distribution from A to Z. Also Learn about:- 1. Introduction to Distribution Channels 2. Meaning of Channels of Distribution 3. Characteristics 4. Functions 5. Intermediaries 6. Design 7. Types 8. Determining Channel [...]
In this article we will discuss about market segmentation! Learn about:- 1. Meaning of Market Segmentation 2. Concept of Market Segmentation 3. Features 4. Application 5. Process 6. Levels 7. Approaches 10. Development 11. Formation 12. Parameters for Formation 13. Criteria 14. Targeting Market Segments 15. Segmentation of Industrial Market 16. Selection of Target Market Segment and Other Details. Also [...]
In this article we will discuss about Customer Relationship Marketing (CRM)! Learn about:- 1. Introduction to Relationship Marketing 2. Definitions of CRM 3. History 4. Concept 5. Types 6. Objectives & Context 7. Purposes of Adopting CRM Processes 8. Features 9. Functions 10. Importance 11. Need 12. Management of Relationship 13. Strategies 14. Notes 15. Benefits 16. Disadvantages. What is [...]