Complication of Notes on Marketing: Complete Notes, Lecture Notes, Short Notes, Study Notes and Introduction to Marketing Notes! Complete Study and Lecture notes on marketing especially compiled for BBA, BCom, MCom and MBA students. This article aims to give you an in-depth overview on some of the most important topics relating to marketing and marketing management. Study Notes as an [...]
In this article we will discuss about the distribution channels for product & services in a market! This article will help you to learn about the channels of distribution from A to Z. Also Learn about:- 1. Introduction to Distribution Channels 2. Meaning of Channels of Distribution 3. Characteristics 4. Functions 5. Intermediaries 6. Design 7. Types 8. Determining Channel [...]
In this article we will discuss about market segmentation! Learn about:- 1. Meaning of Market Segmentation 2. Concept of Market Segmentation 3. Features 4. Application 5. Process 6. Levels 7. Approaches 10. Development 11. Formation 12. Parameters for Formation 13. Criteria 14. Targeting Market Segments 15. Segmentation of Industrial Market 16. Selection of Target Market Segment and Other Details. Also [...]