Everything you need to know about sales management. Sales management is solely concerned with the direction and control of the sales force. It refers to the management of sales personnel, though sometimes, in a broader sense, it covers advertising, distribution, pricing and product designing, all elements of marketing management. It is related mainly to the management of the sales department [...]
Everything you need to know about what is consumer behaviour. Consumer Behaviour deals with the various stages, a consumer goes through, before purchasing products or services for his end use. Consumer Behaviour can also be viewed as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or [...]
Everything you need to know about the problems of rural marketing in India. Rural marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations, and includes pre- and post-harvest operations, assembling, grading, storage, transportation [...]