Everything we need to know about advertising research. The advertising research is to be conducted to measure the advertising impact or the result of the effort with the help of detailed study on advertising objectives, product appeals, copy testing, and media effectiveness. The advertising research is an application of marketing research aimed at the measurement of advertising effectiveness. Advertising research [...]
Everything you need to know about product life cycle. Life cycle of a product is called Product Life Cycle (PLC). It is related to the different phases of a product i.e., since its birth to death. An adage 'Nothing is Permanent' is commonly applicable to all.When a product is newly introduced in the market, it should one day meet its [...]
Everything you need to know about market segmentation. Market segmentation represents an important recent advance in marketing thinking and strategy. In earlier years many business firms saw the key to profits to be in the development of a single brand that was mass produced, mass distributed, and mass communicated. This would lead to the lowest costs and prices and create [...]