Everything you need to know about what is personal selling. Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. In most cases the "value" for the salesperson is realized through the financial [...]
Everything you need to know about the elements of marketing planning. Marketing planning involves setting of objectives and making plans for how these objectives can be achieved. Marketing planning involves deciding the policies, strategies, procedures, programmes, schedules and budget. Marketing planning, like any planning, is basically simple in concept. In essence, it is a statement of objectives and the means [...]
Everything you need to know about the factors affecting marketing environment. Marketing environment is a study of all the external atmosphere of the organization affecting all the internal factors within the organization which ultimately requires attention of the Marketing management for sound decision making in the long run as well as short period. Philip Kotler- "A Marketing Environment consists of [...]