Everything you need to know about international marketing. International marketing may be defined as an activity related to the sale of goods and services of one country in the other, subject to the rules and regulations framed by the countries concerned. In simple words, it refers to marketing activities and operations among the countries of the world following different political [...]
Everything you need to know about branding. Branding is not a new concept. It has been around for centuries as a means to distinguish the goods of one producer from those of another. Although primarily used for the purpose of distinguishing, branding today has evolved as a tool that helps the marketer in more ways than one. Brands today play [...]
Advertising is one of the most powerful tools available to corporate management in its drive to build a profitable business operation, and to compete successfully with other comparable businesses. The term advertising has been differently defined by different people. It is said to be salesmanship in print. It is also said to be a sort of machine made, mass-production, and [...]