Everything you need to know about the approaches to the study of marketing. Marketing is inherently multidimensional. As such, it is practised and studied from many distinct points of view, with varying means and toward different ends. Perhaps inevitably, a variety of definitions of marketing have emerged and evolved. "Marketing is a social and managerial process by which individuals and [...]
Everything you need to know about the factors affecting consumer behavior. Consumer behavior or purchases made by consumers are rarely unaffected. Such behavior is largely influenced by various factors. A marketer has to understand such factors so that he can design appropriate products and marketing strategies and ultimately be able to deliver consumer satisfaction. There are several theories explaining the [...]
Everything you need to know about the classification of service marketing. Service Marketing can be classified according to the market to which they are offered- (1) Services sold in the consumer market, (2) Services sold in the business market. Please note that we have many services common to both market, e.g., financial, insurance, transport and communication services. Various attempts have [...]