Everything you need to know about marketing channels. Marketing channels are the ways that goods and services are made available for use by the consumers. All goods go through channels of distribution, and marketing depends on the way goods are distributed. The route that the product takes on its way from production to the consumer is important because a marketer [...]
Everything you need to know about the consumer buying process. Consumer behaviour relates to the buying behaviour of individuals for products for their own use. Organizations buy to enable them to provide goods and services to the final customers. Organizational buying behaviour has many similarities to consumer behaviour. Both involve the behaviour of human beings, whether individually or in groups. [...]
Everything you need to know about the functions of retailers. Retailers play a significant role as a medium between manufacturers, wholesalers, suppliers, and consumers. In this context, they perform various functions like sorting, breaking bulk, holding stock, as a channel of communication, storage, advertising and certain additional services. The retailer also serves the manufacturer by performing the function of distributing [...]