Everything you need to know about the challenges of rural marketing. According to G.N. Murthy - "Rural marketing is the study of all the activity, agency and policy involved in the procurement of farm inputs by the farmers and the movement of rural products from farmers to consumers". Marketing in rural areas has a varied conceptual dimension as the events [...]
Everything you need to know about marketing information system. A well-designed marketing information system (MIS) begins and ends with the user. The MIS first assesses information needs by interviewing the marketing managers and surveying their decision environment to determine what information is needed. The MIS next develops information and helps managers to use it more effectively. Finally, the MIS distributes [...]
Everything you need to know about the models of consumer behaviour. It is very important for a company to know and understand the consumers' response towards different product features, prices and advertising appeals, as well as their effect on the product getting a competitive edge over the other products. Stimulus response model of buyer behaviour is the starting point in [...]