Everything you need to know about the process of consumer decision-making. The stages in the consumer decision-making process are more applicable to high involvement purchases than low-involvement purchases. Basically, purchases fall on a continuum ranging from high to low in importance; and the amount of time and thought given to each purchase decision varies accordingly. People go through a five-step [...]
Everything you need to know about the types of wholesalers. The wholesalers can have different forms depending upon the volume of business, number of products/services dealt with, etc. the wholesalers have the ability to influence the producers and the retailers. If the wholesalers are large, their businesses are important and they can put more pressure on the producers and the [...]
Everything you need to know about the history of advertising. Concrete advertising history begins with classified advertising. Advertising in the beginning was mainly for informative purposes rather than promotional reasons. India's advertising industry is no more than eight decades old. At the turn of the century, British firms in India mostly imported their products but later began to manufacture them [...]