Tag Archives | Marketing

Steps in Marketing Research

Everything you need to know about the steps involved in marketing research. Marketing research was defined as the use of informa­tion, and the communication of findings and their implications. Much ongoing research is used to monitor situations, but, there is an established, standard approach which can be termed the marketing research process. It is most obvious when setting up ad [...]

By |2019-10-06T07:30:05+05:30October 6, 2019|Marketing Research|Comments Off on Steps in Marketing Research

Consumer Decision Making Process

Everything you need to know about the process of consumer decision-making. The stages in the consumer decision-making process are more applicable to high involvement purchases than low-involvement purchases. Basically, purchases fall on a continuum ranging from high to low in importance; and the amount of time and thought given to each purchase decision varies accordingly. People go through a five-step [...]

By |2019-10-06T07:30:05+05:30October 6, 2019|Consumer Behavior|Comments Off on Consumer Decision Making Process

History of Advertising in India

Everything you need to know about the history of advertising. Concrete advertising history begins with classified advertising. Advertising in the beginning was mainly for informative purposes rather than promotional reasons. India's advertising industry is no more than eight decades old. At the turn of the century, British firms in India mostly imported their products but later began to manufacture them [...]

By |2019-09-28T11:07:20+05:30September 28, 2019|Advertising|Comments Off on History of Advertising in India
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