Everything you need to know about the supply chain management. Supply chain management (SCM) is the oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer. Supply chain management involves coordinating and integrating these flows both within and among companies. It is said that the ultimate goal of [...]
Everything you need to know about what is direct marketing. Direct marketing has spread in recent years. All kinds of organizations use direct marketing. Its growing popularity in consumer marketing is largely a response to the 'demassification' of mass markets, which has resulted in an ever greater number of fragmented market segments with highly individualized needs. Direct marketing allows sellers [...]
Everything you need to know about the types of wholesalers. The wholesalers can have different forms depending upon the volume of business, number of products/services dealt with, etc. the wholesalers have the ability to influence the producers and the retailers. If the wholesalers are large, their businesses are important and they can put more pressure on the producers and the [...]