The marketing planning process involves both the development of objectives and specifications for how they will be accomplished. The marketing planning process has evolved to provide a framework for all four of these activities. For small organisations this is a straightforward process involving well established stages and, if required, the production of a document, 'The Marketing Plan'. Often this can [...]
Everything you need to know about the definitions of marketing. Marketing is a very broad term that is difficult to conceptualize and define. The American Marketing Association defines marketing as the process of planning and executing conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In the words of Cundiff [...]
Everything you need to know about the marketing. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the delivery of a usable product at the right time, at the right place and at an acceptable price. "Marketing is the process of determining consumer demands for a [...]