Agricultural marketing involves the buying and selling of agricultural produce. This definition would have been suitable for olden days, when the economy of rural areas was self-sufficient, where the farmers had no problems in marketing their product as they used to sell their product directly to the consumer on it cash or barter system, marketing of agricultural produce is quite [...]
Some of the types of product are:- 1. Durable Products 2. Non-Durable Goods 3. Consumer Products 4. Industrial Products 5. Goods, Services and Experiences 6. Convenience, Shopping, and Specialty Goods 7. Industrial Goods and Consumer Goods 8. Unsought Goods 9. Primary Goods 10. Semi-Manufactured Goods 11. Natural Goods 12. Agricultural Goods 13. Manufactured Goods. Types and Classification of Product: Durable, [...]
Marketing Environment is a wide scope which covers all the outside factors, forces which affects marketing management's decisions and their relationship with target customers. Companies must constantly adopt and change to the changing environment. Marketing Environment is a study of all the external atmosphere of the organization affecting all the internal factors within the organization which ultimately requires attention of [...]