Marketing environment is the set of all such factors outside the marketing that have an influence on the company's marketing and some of them are also influenced by the company's marketing. The marketing environment of a company comprises both actors and forces outside marketing that affect marketer's ability to develop and maintain successful transactions with its target customers. Marketing environment [...]
Marketing Environment is a wide scope which covers all the outside factors, forces which affects marketing management's decisions and their relationship with target customers. Companies must constantly adopt and change to the changing environment. Marketing Environment is a study of all the external atmosphere of the organization affecting all the internal factors within the organization which ultimately requires attention of [...]
Everything you need to know about the factors affecting marketing environment. Marketing environment is a study of all the external atmosphere of the organization affecting all the internal factors within the organization which ultimately requires attention of the Marketing management for sound decision making in the long run as well as short period. Philip Kotler- "A Marketing Environment consists of [...]