Everything you need to know about the techniques of marketing research. There are several important techniques of marketing research. Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyses the results; and communicates the findings and their implications. Marketing research uses a wide range of techniques [...]
Everything you need to know about the types of marketing research. Marketing research is generally undertaken on a regular, continuous basis. This is quite natural because in a dynamic world the situation undergoes rapid changes. It is difficult for a business to survive if it is not well-informed of these changes. There are two main sources of data- primary and [...]
Sales promotions are short term strategies for increasing the sales volume. According to Kotler, "sales promotions are short term incentives to encourage purchase or sale of product or services". Sales promotion efforts attempt to attract the attention of customers at the point of sale and enhance sales volume. Sales promotion tools are used to support the sales personnel and to [...]