Learn about the objectives of advertising:- 1. Introduce New Product 2. Creation of Demand 3. To Face the Competition 4. Creation of Goodwill 5. Communicate with the Customers 6. Neutralize Competitor's Marketing 7. Discourage New Entrants 8. Link between Producer and Consumer 9. Overcoming Dissonance of Buyers. 10. Entering in New Geographical Area 11. Informing about Changes in Marketing Mix [...]
The services provided by wholesalers can be studied under the following heads:- A. Services to Manufacturers B. Services to Retailers C. Services to the Society D. Services to Consumers E. General Services G. Typical Wholesale Services. Some of the services rendered by wholesalers are:- 1. Economies of Large Scale 2. Facilitate Distribution of Goods 3. Warehousing and Marketing 4. Financial [...]
The new product has to be developed by the companies with great care. It is necessary to understand the need of the consumers, competitive threats, availability of post-sales services and cost of marketing of the product. However, in the contemporary era of competition a new product development is essential for the companies to make continuous efforts to develop a new [...]