The International marketing management requires the ability to look across a broad cross section of marketing situations, on to develop professional skills and to understand their differences as well as commonalities. It is aimed to identify appropriate marketing strategies in each instance. The exposure among different marketers regarding the marketing problems and strategies in different types of industries is still [...]
Protection of consumers has had relevance since the existence of consumers in India. It is surprising to see the roots of matters relevant to consumer protection in the Manu Smriti, a text which came into existence between 800 to 200 BC. Consumer protection was of paramount importance in the medieval period in India ranging from 1000 AD to 1750 AD. [...]
Global Marketing is the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community. Proper global marketing has the ability to catapult a company to the next level. As per Prof M.V. Kulkarni "Global marketing involves identifying needs, wants and demand of global customers and making the products/services available [...]