When we start thinking of communication mix elements, we come across many and the list keeps increasing with new and new communication channels developed by marketing managers to bring an element of uniqueness and innovation. Some of the elements of marketing communication mix are: 1. Advertising 2. Publicity 3. Personal Selling 4. Sales Promotion 5. Public Relations 6. Direct Marketing [...]
Protection of consumers has had relevance since the existence of consumers in India. It is surprising to see the roots of matters relevant to consumer protection in the Manu Smriti, a text which came into existence between 800 to 200 BC. Consumer protection was of paramount importance in the medieval period in India ranging from 1000 AD to 1750 AD. [...]
Global Marketing is the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community. Proper global marketing has the ability to catapult a company to the next level. As per Prof M.V. Kulkarni "Global marketing involves identifying needs, wants and demand of global customers and making the products/services available [...]