Advertising is any paid form of no personal presentation and promotion of ideas, goods, or services by an identified sponsor, with the specific objective. Advertisements can be the cost-effective way to disseminate messages, be it building a brand preference or educate people. Although today's media environment is challenging, good advertisements can pay-off. The advertising objective should emerge from a thorough [...]
According to K. R. Kulkarni - "Co-operative marketing is the marketing for the producers and by the producers that aims at eliminating the chain of middlemen operating between producers and the ultimate consumer and thus securing the maximum price for their produce." Co-operative marketing organisations are association of producers for the collective marketing of their produce and of securing for [...]
When we start thinking of communication mix elements, we come across many and the list keeps increasing with new and new communication channels developed by marketing managers to bring an element of uniqueness and innovation. Some of the elements of marketing communication mix are: 1. Advertising 2. Publicity 3. Personal Selling 4. Sales Promotion 5. Public Relations 6. Direct Marketing [...]