Everything you need to know about relationship marketing. Relationship marketing refers to those marketing activities that are aimed at developing and managing long-term relationships with the customers. The details about the customer, his buying patterns, contacts, etc. are maintained in a sales database and an account executive is assigned to fulfill the needs of the customers and maintain the relationships [...]
E-Commerce is the buying and selling of goods and services on the internet. E-Commerce is the act of doing business electronically. This means that all your transactions are paperless and you use electronic means such as EDI electronic data interchange, electronic mail, bulletin boards, fax transmissions, electronic fund transfers and internet. E-Commerce is defined as an electronic transaction as the [...]
Consumers' behaviour does not remain uniform always and it meets changes rapidly. Its reasons mainly are the regular variations being introduced in the factors that influence the buyer behaviour. Many a factors influence the purchases of consumer like social, cultural, personal and psychological factors. Consumer behaviour refers to the selection, purchase and consumption of goods and services for the satisfaction [...]