Archive | Product Development

Stages of New Product Development

The new product has to be developed by the companies with great care. It is necessary to understand the need of the consumers, competitive threats, availability of post-sales services and cost of marketing of the product. However, in the contemporary era of competition a new product development is essential for the companies to make continuous efforts to develop a new [...]

By |2019-10-21T12:15:11+05:30October 21, 2019|Product Development, New Product Development|Comments Off on Stages of New Product Development

Product Development: Meaning, Procedure and Principles

After reading this article you will learn about:- 1. Meaning of Product Development 2. Procedure for Product Development 3. Principles. Meaning of Product Development: A product is an article obtained by the transformation of raw material and is marketed/sold by the manufacturer, i.e., a product is a salable item. It may be a consumer product such as cigarettes, televisions or [...]

By |2017-02-06T21:14:02+05:30February 6, 2017|Product Development|Comments Off on Product Development: Meaning, Procedure and Principles
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