Archive | Retail Marketing

Functions of Retailers

Everything you need to know about the functions of retailers. Retailers play a significant role as a medium between manufacturers, wholesalers, suppliers, and consumers. In this context, they perform various functions like sorting, breaking bulk, holding stock, as a channel of communication, storage, advertising and certain additional services. The retailer also serves the manufacturer by performing the function of distributing [...]

By |2019-09-14T11:51:31+05:30September 14, 2019|Retail Marketing|Comments Off on Functions of Retailers

Types of Retailers: 15 Different Types of Retailers

Read this article to learn about the 15 different types of retailers with their advantages, disadvantages and other details. Learn about the various types of retail trade, stores, outlet and channels you can open in the market. Also learn about: 1. Mobile Retailers 2. Fixed Retail Shops 3. Survival of Small Traders 4. Department Store 5. Multiple Shops or Chain [...]

By |2019-02-23T07:51:29+05:30February 4, 2019|Retailer Types|Comments Off on Types of Retailers: 15 Different Types of Retailers

Retail Trade: Meaning, Prerequisites, Changing Pattern and Challenges

In this article we will discuss about the retail trade:- 1. Meaning of Retail Trade 2. Prerequisites of Retail Trade 3. Changing Pattern of Retail Trade 4. Organised Retailing 5. Challenges Facing the Retail Sector. Retail Trade: Meaning, Concept, Importance, Characteristics of Retailers and Examples Meaning of Retail Trade: The word 'Retail' is derived from the French word 'Retailer' meaning [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Retail Trade|Comments Off on Retail Trade: Meaning, Prerequisites, Changing Pattern and Challenges
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