Archive | Retail Marketing

Examples of Retail Markets | Marketing

The following points highlight the thirty two major examples of retail markets. The examples are: 1. Peddlar and Street Hawkers 2. Kirana Shops 3. Bazaars 4. Jatras, Urus 5. Organised Retailing 6. Convenience Stores 7. Specialty Store 8. Discount Store 9. Category Killers 10. Duty Free Shops and Few Others. 1. Peddlar and Street Hawkers: Those who sell products like [...]

By |2018-05-15T07:07:36+05:30May 15, 2018|Examples|Comments Off on Examples of Retail Markets | Marketing

Merchandising: Definitions, Types Principles and Functions | Retail Marketing

In this article we will discuss about:- 1. Definitions of Merchandising 2. Types of Merchandise 3. Merchandise Management 4. Principles 5. Functions (Task). Contents: Definitions of Merchandising Types of Merchandise Merchandise Management Principles of Merchandising Functions (Task) of Merchandising 1. Definitions of Merchandising: Merchandise is a broader concept than a product. It include various features with which a product is [...]

By |2018-05-15T07:07:36+05:30May 15, 2018|Merchandising|Comments Off on Merchandising: Definitions, Types Principles and Functions | Retail Marketing

Merchandise Planning: Components and Process | Retail Marketing

In this article we will discuss about:- 1. Meaning of Merchandise Planning 2. Components of Merchandise Planning 3. Process. Meaning of Merchandise Planning: Merchandising is defined as offering right kind of product at right place and in right price. A retailer has to plan to have in his store the product that is desired by the customer. Success of any [...]

By |2018-05-15T07:07:36+05:30May 15, 2018|Merchandise Planning|Comments Off on Merchandise Planning: Components and Process | Retail Marketing
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