Targeting is the next process after Segmentation whereas segmentation makes grouping of customers with similar needs and income, Targeting aims at selecting the segment or consumer groups to whom marketing programme is to be targeted. Targeting or selecting the customer group is essential as it may not be possible to cater to the wish of every segment. Targeting is selecting [...]
The following points highlight the thirty two major examples of retail markets. The examples are: 1. Peddlar and Street Hawkers 2. Kirana Shops 3. Bazaars 4. Jatras, Urus 5. Organised Retailing 6. Convenience Stores 7. Specialty Store 8. Discount Store 9. Category Killers 10. Duty Free Shops and Few Others. 1. Peddlar and Street Hawkers: Those who sell products like [...]
In this article we will discuss about:- 1. Definitions of Merchandising 2. Types of Merchandise 3. Merchandise Management 4. Principles 5. Functions (Task). Contents: Definitions of Merchandising Types of Merchandise Merchandise Management Principles of Merchandising Functions (Task) of Merchandising 1. Definitions of Merchandising: Merchandise is a broader concept than a product. It include various features with which a product is [...]