Everything you need to know about green marketing. The term green marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on "Ecological Marketing" in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled "Ecological Marketing". Thus green marketing incorporates a broad [...]
Everything you need to know about the types of marketing. Marketing in, simple words may be defined as the process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants. Marketing includes all of the activities necessary to move a product from the producer to the consumer. Think of marketing [...]
Everything you need to know about brand marketing. Branding means to create a new brand With the advent of packaging, brands originated in the 19th Century. But the idea of marking things, people or animals by burning identifying marks on them was an ancient practice. That's why the word "brand" is derived from the Old Norse brands which means 'to [...]